Sabio Group Unveils New Brand and Website

Sabio Group has launched its new brand and corporate website as it prepares to cement its position at the forefront of the multi-billion-pound customer experience and contact centre technology industry.

The leading CX tech and services provider unveiled details of its new modern rebrand today following an aggressive growth trajectory during the last 18 months.

A bold, unique and striking new logo complete with a distinctive but complementary colour palette has been rolled out to strengthen Sabio’s visual, global identity.

Prominent typography, iconography and additional illustrative imagery complete the rebrand, which also includes a revamp of the company’s corporate website.

Tim Pickard, Chief Marketing Officer at Sabio Group, said: “It’s clear that our business has undergone a significant transformation in recent years and as Sabio continues to mature and progress it is absolutely vital that our brand evolves with us.

“Bringing things together is at the heart of who we are and what we offer – and that was the thinking behind our rebrand. With our business having changed dramatically, we wanted to represent that change as powerfully as possible through our new brand identity.”

Tim continued: “Today’s launch – complete with our distinctive new logo, a redesigned corporate website and newly launched company values – satisfies what Sabio stands for and, at the same time, positions us strongly to continue with our ongoing evolution and growth strategy.”

Since 2019, Sabio has successfully completed and integrated nine acquisitions, rapidly enhancing the firm’s growth in the UK, France, Netherlands and Spain in Europe as well as in Singapore and Malaysia in Southeast Asia.

Currently, Sabio has more than 1,000 staff and more than 600 clients globally.

About Sabio

Sabio Group is a global digital customer experience (CX) transformation specialist with major operations in the UK (England and Scotland), Spain, France, Netherlands, Malaysia, Singapore, South Africa and India. Through its own technology, and that of world-class technology leaders such as Amazon Connect, Avaya, Genesys, Google Cloud, Salesforce, Twilio and Verint, Sabio helps organisations optimise their customer journeys by making better decisions across their multiple contact channels.

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