Sabio’s Disrupt Series Expands With Paris Event

Sabio recently hosted its first Disrupt event in France, bringing together customer experience professionals to explore the evolving role of AI in customer interactions.

Held at the Agora des Directeurs Expérience Client in Paris, the event gathered industry leaders, technology partners, and practitioners to discuss key challenges and innovations shaping the CX landscape in France and across Europe.

Craig Pumfrey, VP of Marketing at Sabio, reflected on the event’s impact, saying, “Disrupt Paris has demonstrated the incredible hunger for innovation in the French market.

The engagement we’ve seen – from the quality of questions during our MasterClasses to the networking conversations throughout the day – shows that French CX leaders are ready to embrace the AI-driven future whilst maintaining their commitment to service excellence. This inaugural event has laid a fantastic foundation for future Disrupt programmes in France.”

MasterClasses featured case studies from organizations such as Groupe Autosphere, Bouygues Telecom, and RATP Group, highlighting projects in AI integration, cloud transitions, and video interaction technologies.

Supported by partners including Avaya, Genesys, SnapCall, and Verint, the agenda combined practical insights with live demonstrations of AI-driven solutions.

The event is part of Sabio’s broader European Disrupt programme, which has already taken place in Madrid and London this year.

Hervé Racine, Country Manager for Sabio France, Italy and Morocco, said, “The French CX market has distinctive expectations around personalization and service efficiency, and events like this are essential for promoting the kind of collaboration and shared learning that drives the entire industry forward.

Today’s discussions have connected French CX leaders with global innovations that are setting new benchmarks of excellence.”

Craig added: “We continue to evaluate additional European locations for future Disrupt events, responding to increasing demand for collaborative learning opportunities in the customer experience sector.”

For more information about Sabio - visit the Sabio Website

About Sabio

Sabio Group is a global digital customer experience (CX) transformation specialist with major operations in the UK (England and Scotland), Spain, France, Netherlands, Malaysia, Singapore, South Africa and India. Through its own technology, and that of world-class technology leaders such as Amazon Connect, Avaya, Genesys, Google Cloud, Salesforce, Twilio and Verint, Sabio helps organisations optimise their customer journeys by making better decisions across their multiple contact channels.

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Author: Hannah Swankie
Reviewed by: Megan Jones