Articles - Automatic Call Distributor (ACD)
An Automatic Call Distributor (ACD) sits at the core of every contact centre, directing calls quickly and efficiently to the right advisor. This topic brings together expert guides, technology insights, and best practices on how ACD systems work and how to use them to their full potential. You’ll find advice on designing smarter routing strategies, linking your ACD with CRM tools, and improving queue management for better customer outcomes. It’s a complete resource for understanding, optimising, and getting the best results from your contact centre technology.