Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

How Can I Monitor Quality Across all Contact Centre Channels?
Net Promoter Score and How it can Improve your Call Centre
How to Write to Vulnerable Customers
small girl shouting on phone
Is Your Music on Hold Turning Off Your Customers?
Person checking script
An Introduction to Call Scripting
The Best KPIs to Use in Your Call Centre
9 Strategies to Improve Customer Satisfaction
The Top Qualities for a Contact Centre Advisor
Bowl of colourful loops top view
How to Provide Closed-Loop Feedback With Employees and Customers
repeat phones
15 Tips for Driving Down Repeat Contacts
11 Customer Retention Strategies
How to manage a successful offshore contact centre
social chat
Top Tips for Social Customer Service
17 Top Tips for Multichannel Customer Service
celebrate
Celebrating National Customer Service Week
Failure Demand – Reducing Cost and Improving the Customer Experience
Are You Displaying the Right Metrics on your Wallboards?
Future contact centre concept with VR headset and technology
Create the Perfect Contact Centre by 2030
A picture of wooden blocks spelling out "CX"
How to Improve the Customer Experience – With a Checklist
Person talking on phone having a courtesy call
Courtesy Calls: A Great Way to Enhance CX
Anatomy of a Good Call – Best practice… The Call
Map navigation red pointer on the road in perspective
How to Improve Your Customer Journey Mapping
annoyed at phone
Does Self-Service Really Reduce Call Volumes?
How to Design a Contact Centre for Impatient Customers