Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

What’s Next With… Contact Centre Metrics?
21 Smart Ways to Improve Webchat
11 Tips to Create and Maintain Loyal Customers
A photo of figures looking at a chart showing good results
5 Strategies for Improving your NPS Score
Survey rating icons next to person on tablet
How to Create the Best Customer Service Survey – With Examples
Young and old generation idea
The Generation Game: How to Tailor Your CX for Different Ages
Apologising for the inconvenience, I'm Sorry
“Sorry for the Inconvenience” – How to Offer a Genuine Apology
NetPromoter vs Customer Effort – Which is Best?
Conceptual 6 layers hierarchy of customer needs pyramid
The Customer Hierarchy of Needs
27 Ways to Get the Best Out of Your Metrics
Customer feedback concept
11 Best Practices for a Voice of the Customer Survey
Benefits of outbound
A photo of someone throwing away there papers/surveys
Shock: Contact Centres Are Ditching Surveys at an INCREDIBLE Rate
A Beginner’s Guide to Balanced Scorecards
Ensuring partner organisations follow your example
15 Hacks to Reduce Customer Uncertainty
Capture customer needs concept with speech bubbles and stationary
Capture Customer Needs – Just Like This!
Evolving a Strategic Call Centre Quality Assurance Framework
Identify Your 3 Most Common Customer Issues, and Fix Them
Phone with contact us, call, mail or chat icons
Why Is Omnichannel Customer Service Important?
A picture of someone pointing to the words "proactive customer service"
What Is Proactive Customer Service? With Examples
Repeat calls on yellow background
8 Tips for Reducing Repeat Contacts
Stop Using Average Handling Time (AHT) and Increase Customer Satisfaction
Emotion and effort in customer service with blocks and icons
Customer Effort and Emotion – 10 Reasons to Take Action Today