Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

The Four Key Principles of the Customer Experience
Call centre worker looking at script and smiling
Positive Scripting For Customer Service – With Examples
The New Rules for Good Customer Service
How to Calculate Productivity in the Contact Centre
How to Assess Quality on Email and Live Chat in the Contact Centre
How to Create a Productive Culture in a Small Contact Centre
5 Steps to World-Class Customer Service
Exceptional Customer Service Examples
How to Build Customer Trust From the Contact Centre
Call Centre Quality Parameters: Creating the Ideal Scorecard and Metric
16 Things Your Contact Centre Might Be Getting Wrong
Self-Service Design – How to Create the Best Possible Experience
How to Develop Sales Focus in a Customer Service Team
What “Going the Extra Mile” REALLY Means in Customer Service
Customer Service Apologies – Keeping Sorry Fresh and Sincere
12 Top Uses of Artificial Intelligence in the Contact Centre
4 Contact Centre Advisor Habits That Are Really Irritating Your Customers
How to Design a Contact Centre for Impatient Customers
The Best Contact Centre Survey Questions to Ask
9 Strategies to Improve Customer Satisfaction
10 Top Tips to Improve Email in the Call Centre
Stop Using Average Handling Time (AHT) and Increase Customer Satisfaction
10 Best Practices to Improve Customer Service Live Chat
12 Top Tips to Reduce Inbound Call Volumes