Articles - Social Media

Social media has become one of the most important (and public) ways for customers to reach your business. This page brings together expert tips, case studies, and strategy guides on using social platforms as a contact centre channel. Learn how to respond quickly and consistently, manage tone and sentiment, and integrate social interactions with your wider customer service operation. From handling complaints to building brand advocacy, these insights show how to turn every online interaction into a chance to strengthen relationships and reputation.