Why not Gamify the World Cup?


Craig Pumfrey explains how your contact centre can use gamification to get the most out of the World Cup.

For contact centres this once-every-four-years competition presents a great way to engage with employees and not just with a table football league, sweepstake, or showing key games on-screen (although all of these are great ideas!).

Why not kick-off with a month long ‘Contact Centre World Cup’ of your own, using the beautiful gamification!

Assign each team in your contact centre with a football team

Assign each team in your contact centre a football team that is playing in the World Cup. Get t-shirts made and place a flag in their work-desk area to promote a sense of tribalism and friendly inter-team rivalry.

On the 12th June (the start of the World Cup) blow the whistle, and I mean literally, to get things underway. Then, for the next four weeks, the teams compete for points and ultimately the bragging rights to be called the winners.

Set what constitutes a ‘goal’ for your contact centre

Set what constitutes a ‘goal’ for your contact centre and award the appropriate points for each.

For example, meeting an up-sale target or retaining a customer who attempts to churn might be awarded three points, whereas hitting certain KPIs will receive two points, and completing specified training and coaching packages recognised with one point each.

Similarly, you might want to introduce yellow and red cards and deduct points if an agent arrives late for shift, or doesn’t turn up at all!

Publish the scores in a daily or weekly table

As with the FIFA World Cup, it isn’t all down to how your team performs but also how you rank against the competition.

Publish the scores in a daily or weekly table, so that everyone can benchmark where they are, what they need to do to gain a higher position or maintain their position at the top. The best performing team each week can be recognised with a reward.

A ‘Golden boot’ award for the agent who scores the most points

Of course every World Cup has its star player. Who will be your Pele, Zinedene Zidane or Geoff Hurst? Make it personal and let everyone know that, as well as playing for the team, there is a ‘Golden boot’ award for the agent who scores the most points during the tournament.

This will be an extra special prize and it may be a financial reward, a dedicated car parking space, a shirt with ‘champion’ on the back that they can wear on their shift, or even tickets to watch their favourite team play next season.

Give the award ceremony the prestige it deserves with a trophy presentation

Finally, on 13th July when the competition comes to a close, be sure to give the award ceremony the prestige it deserves, with a trophy presentation from a senior member of staff or a video message from the CEO.

It will really show that the hard work and achievement that has been made is valued, not only by those in the contact centre but in the wider organisation, too.

Gamification done well is all about introducing an element of play in to the working day, creating a sense of community and shared objectives.

Craig Pumfrey

It engages agents in a way that nurtures a positive and lasting impact on their performance, as well as making your contact centre a more fun place to work!

Kick-off is on 12th June, with the final being played on 13th July, so you have plenty of time to get plans in place for your own tournament.

With thanks to Craig Pumfrey, Vice President Marketing EMEA at NICE Systems

Published On: 28th May 2014 - Last modified: 12th Dec 2018
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