Harnessing the Benefits of Cloud Contact Centre Software

Cloud computing concept with laptop, cloud icon and contact icons around it
Filed under - Industry Insights,

Cloud-based software has become hugely popular in recent years, and for good reason. SaaS (Software as a Service) takes away a number of in-house IT headaches, leaving many technology-related challenges in the specialist hands of a third-party vendor. That frees up businesses to get on with their core activities.

That’s true for companies in many sectors, but particularly so for contact centres. Here, cloud-based software can make a significant difference to efficiency, productivity and ultimately the bottom line.

In the rest of this blog, we’ll explain what the benefits are, and how contact centres can take full advantage.

Understanding the Cloud Contact Centre

What is a cloud contact centre? Very simply, it’s contact centre software housed in the cloud. The ability to make and take calls, along with other communications channels and a wealth of complementary features, are delivered as a software service that is run by a third party vendor. Contact centres access the service through an internet connection.

As well as inbound and outbound calls, the software might offer text, chat and email communications, contact centre analytics, workforce management features, training hubs and other valuable add ons.

Cloud Contact Centre vs On-Premise Solutions

Before cloud-based software, everyone housed their own contact centre solutions in-house within data centres. They owned and managed the hardware and the software. Some businesses still operate in this way, though the trend is heavily towards cloud. Here are some of the differences:

Software housed on-premise Software housed in the cloud
Hardware and software is owned Hardware and software is leased
Company secures, maintains and upgrades solution Vendor secures, maintains and upgrades solution
Solution is purchased with CapEx Solution is purchased with OpEx
Scaling is complex, requiring new purchases Scaling is simple – just add seats to the licence
New features are rare, upgrades difficult to administer New features are common, updates pushed live regularly

Seven Reasons Why Cloud Contact Centre Solutions are the Better Choice

1. Scalability

Cloud makes it simple to scale up or down. You don’t own the solution, so you just add or remove seats from your licence. It can be done in a couple of mouse clicks, it’s that easy.

2. Flexibility

In-house solutions can expand to include remote or travelling workers, but it’s tricky. By contrast, a cloud solution is available anywhere, anytime, wherever you have an internet connection. It’s made for hybrid work and a new world of flexible working.

3. Enhanced Customer Experience

Cloud seamlessly brings together a multi-channel experience, combining inbound and outbound calls, text, chat, email and more into a complete customer communications solution.

At the same time, powerful analytics let you continually refine customer journeys. It all adds up to a more satisfactory customer experience.

4. Increased Collaboration

With the right implementation, cloud contact centre software can seamlessly integrate with other systems and processes, sharing data and improving information flows across your organisation. That opens up silos, increases collaboration and leads to better, data-driven decision making.

5. Seamless Integrations

Cloud-based solutions make it easier to integrate with other systems due to their API-driven architecture and pre-built integrations, allowing you to link up all of your platforms for a seamless experience.

6. Better Data Management

Cloud software automatically collects and saves data. Good systems then put powerful analytics tools to work on it, sifting it for valuable insight in the form of customer trends or agent behaviour.

7. Cost Savings

On top of it all, cloud can save you money. You lease the service rather than owning it, replacing a variable CapEx cost with a predictable OpEx one. You can also say goodbye to maintenance contracts and emergency engineer call out fees. At the same time, you free up in-house IT for more creative tasks. New features are often provided as part of the contract.

Preparing for a Successful Implementation

What do you need to consider before switching from an on-premise to a cloud-based contact centre solution?

Choosing the Right Provider

Not all contact centre solution providers are the same. There are significant differences in the quality of their products – particularly dialler algorithms and data analytics – and the variety of features they offer.

Check certifications (especially in regard to security and data privacy), ask who else they work with and request to see the solution in action. Talk to a variety of people – do they understand the needs of contact centres?

Migrating to a Cloud Contact Centre

You need to put a migration strategy in place, to make sure day-to-day operations are not affected by the transition to a new system.

Liaise with your vendor and get firm commitments on essential questions: when the switch will happen, how long it will take and what support they offer. Prepare staff well in advance.

Training and Support

Talking of staff, make sure agents are fully up to speed with the new system before you let them loose in the wild. Your vendor should offer comprehensive training and support as part of the service. If not, consider another vendor.

Integrating with Other Technology

One of the main advantages of cloud-based solutions is that they can easily integrate with your other systems and technologies and turn your contact centre into an information powerhouse.

For example, when your contact centre, payments and CRM solutions work together, agents go into calls equipped with a complete summary of customer activity at their fingertips.

So always ask: will your new solution work with your established systems? Ask the vendor. Some will create new APIs (the tech that lets digital systems speak to each other) if an existing one is not available. In fact, we add new integrations all the time.

Unlock the Potential of a Cloud Contact Centre Solution

It really is the era of cloud, and that’s as true in the contact centre as it is in any other area of business. Cloud offers huge advantages in terms of scalability, flexibility, customer experience, collaboration and even cost. It brings new efficiencies and better ways of working. It should be the future of your contact centre.

This blog post has been re-published by kind permission of MaxContact – View the Original Article

For more information about MaxContact - visit the MaxContact Website

About MaxContact

MaxContact MaxContact is customer engagement software that goes above and beyond to build smarter customer experiences. Our platform is packed with powerful features, accessible for businesses large and small, and ensures organisations can operate compliantly.

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Call Centre Helper is not responsible for the content of these guest blog posts. The opinions expressed in this article are those of the author, and do not necessarily reflect those of Call Centre Helper.

Author: MaxContact

Published On: 25th May 2023
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