Articles - Customer Feedback

Customer feedback provides the insight needed to understand what is working well and where service can improve. This collection of expert articles, tools, and real examples explores how to gather, analyse, and act on customer feedback to enhance satisfaction and loyalty. Learn how to design effective surveys, use feedback to coach advisors, and close the loop by showing customers that their opinions matter. The resources also highlight how feedback data connects to performance metrics and continuous improvement across the operation.

Customer Experiences After Call Survey Concept
What Is an After-Call Survey?
A photo of an envelope being opened with confetti
Customer Service Emails and Letters: How to Review and Improve Your Templates
Survey rating icons next to person on tablet
How to Create the Best Customer Service Survey – With Examples
Two people on isolated backgrounds shrugging
Why Should Your Customers Remain Customers?
Customer Satisfaction Score CSAT
What is a Customer Satisfaction Score (and How to Calculate CSAT)
A photo of someone throwing away there papers/surveys
Shock: Contact Centres Are Ditching Surveys at an INCREDIBLE Rate
A photo of faces being drawn, which represent feedback
Customer Service Feedback: How to Perfect Your Strategy
A photo of someone holding a yellow star against a blue background
How to Better Capture Voice of the Customer Feedback
Question marks printed on white cards are suspended by strings on a blue background
25 Ways to Improve Your Customer Satisfaction Surveys
A photo of someone using a tablet to complete a survey
Customer Service Surveys – Bringing Sanity to the Survey
A photo of four people holding speech bubbles over their faces
25 Good Examples of How to Collect Customer Feedback
The word feedback is surrounded by survey, opinion, result, idea, comment, advice, rating and response
5 Places to Source Great Customer Feedback
23 Contact Centre Predictions for 2019
How Can I Make My Contact Centre Customer-Centric?
How to Get the Silent Majority to Respond to a Customer Survey
How to Use Customer Feedback to Improve Journey Maps
What Exactly Is a 360 Degree View of the Customer?
The Best Contact Centre Survey Questions to Ask
10 Best Practices to Improve Customer Service Live Chat
9 Ways to Encourage Customers to Give Feedback
How to Calculate… Net Promoter Score
18 Things You Can Learn from the PhotoBox Contact Centre
An Introduction to… Voice of the Customer Technology
rowing effort
How to Calculate Customer Effort