Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

9 Ways to Encourage Customers to Give Feedback
How to Measure Customer Emotion
17 Top Tips for Multichannel Customer Service
How to Write an IVR Script – With an Example
How to Calculate an Employee Net Promoter Score
Average Handling Time (AHT) formula
How to Calculate Average Handling Time (AHT)
How to Write a Thank You Letter to a Customer – With Examples
20 Things Advisors Can Do to Improve the Customer Experience
The Quality Problem: Good Advisors Stay Good – Average Advisors Stay Average
How Do I Calculate… Cost per Call?
How to Set up a Call Centre
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The Contact Centre Manifesto – Don’t Do ANYTHING Until You Have Done These 10 Things!
Six of The Best Advisor Behaviours and How Technology Can Develop Them
9 Best Practices to Develop Call Quality Monitoring 
Will Messaging Apps Become the Next Mainstream Channel?
Evolving a Strategic Call Centre Quality Assurance Framework
Give Agents the Right Tools to Do Their Job
Seven Top Tips for Service Design
14 Top Tips for Digital Customer Service
Ten Tips to Provide a Greater Webchat Experience  
Are Behavioral Science, Customer Centricity and Customer Experience Compatible?
Is Customer Service the New Sales and Marketing?
How to Calculate… Net Promoter Score
23 Ways to Improve Long-Term Productivity in the Contact Centre