Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

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Why Is Omnichannel Customer Service Important?
Customer feedback concept
11 Best Practices for a Voice of the Customer Survey
wallboard discussion
What Should You Be Displaying on Your Contact Centre Wallboards?
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How to Deal With Customers Who Don’t Take No for an Answer
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Next-Issue Avoidance – Techniques to Avoid Getting Repeat Calls
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How Often You Should Seek Customer Feedback
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Six Steps to CX Transformation
strategy board
Call Centre Quality Assurance: How to Create an Excellent QA Programme
What Is Performance Management? With a Definition and Best Practices
Close up hand holds paper card with text vocabulary.
The Definitive Guide to Improving Agents’ Customer Service Vocabulary
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How to Improve Customer Satisfaction
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5 Examples of Contact Centre Fraud – And How to Prevent Them!
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How to Provide Closed-Loop Feedback With Employees and Customers
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25 Ways to Help Simplify the Customer Journey
repeat phones
15 Tips for Driving Down Repeat Contacts
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Customer Experience Management (CEM) – The Latest Thinking in Looking After Customers
Customer Experiences After Call Survey Concept
What Is an After-Call Survey?
Group of people putting their hands in centre with the words assurance statements for customer service
Assurance Statements in Customer Service – With Examples
Top Tips to Monitor Customer Service
Notepad and pencil with the words alternatives to sorry for the inconvenience
15 Great Alternatives to “Sorry for the Inconvenience”
10 Customer Service Behaviours for Contact Centre Agents
10 Customer Service Behaviours Every Contact Centre Agent Should Have
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How to Create an Effective Digital Customer Service Strategy
A photo of an envelope being opened with confetti
Customer Service Emails and Letters: How to Review and Improve Your Templates
Repeat calls on yellow background
8 Tips for Reducing Repeat Contacts