Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

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Customer Service Emails and Letters: How to Review and Improve Your Templates
Repeat calls on yellow background
8 Tips for Reducing Repeat Contacts
Green envelope and dear valued customer letter
Stop Saying “Dear Valued Customer” – Say This Instead
red old phone and empty speech bubble
Customer Service Greetings – The Good, the Mediocre and the Innovative
Sticks with customer loyalty program on an office table.
7 Key Ideas for Winning Customer Loyalty
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21 Steps to a More Personalized Customer Experience
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How to Deal With Frustrated Customers – And Make Them Happy
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16 Key Components of a Digital Customer Transformation Strategy
Customer experience concept. Five stars and color figures.
The Five C’s of Customer Service
Train Team Leaders Well
What should you put in a customer vision statement
What Should You Put in a Customer Service Vision Statement?
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How to Create the Best Customer Service Survey – With Examples
Conceptual 6 layers hierarchy of customer needs pyramid
The Customer Hierarchy of Needs
People on phones in a queue
IVR Messaging: 11 Examples of On-Hold Messages
Compass of principles
The 26 Principles of Good Customer Service
Improve Your Voice of Customer Programme
20 Smart Ideas to Improve Your Voice of the Customer Programme
Pressure of Demanding Customers
How to Deal With Demanding Customers
Call Centre Predictions for 2022 Fortune Cookies
Contact Centre Predictions for 2022
How Can You Automate Your Contact Centre?
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Customer Segmentation: How to Segment Your Customer Base
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An Action Plan for Customer Empathy
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The Future of Customer Communication
Magnifying Glass with Speech Bubble Icon
What Are the Best Call Evaluation Criteria?
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Customer Journey Map Examples With Expert Analysis