Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Closeup of compass over stained yellowed paper sheet with part of hand drawn treasure map
25 Ways to Help Simplify the Customer Journey
repeat phones
15 Tips for Driving Down Repeat Contacts
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Customer Experience Management (CEM) – The Latest Thinking in Looking After Customers
Customer Experiences After Call Survey Concept
What Is an After-Call Survey?
Group of people putting their hands in centre with the words assurance statements for customer service
Assurance Statements in Customer Service – With Examples
Top Tips to Monitor Customer Service
Notepad and pencil with the words alternatives to sorry for the inconvenience
15 Great Alternatives to “Sorry for the Inconvenience”
10 Customer Service Behaviours for Contact Centre Agents
10 Customer Service Behaviours Every Contact Centre Agent Should Have
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How to Create an Effective Digital Customer Service Strategy
A photo of an envelope being opened with confetti
Customer Service Emails and Letters: How to Review and Improve Your Templates
Repeat calls on yellow background
8 Tips for Reducing Repeat Contacts
Green envelope and dear valued customer letter
Stop Saying “Dear Valued Customer” – Say This Instead
red old phone and empty speech bubble
Customer Service Greetings – The Good, the Mediocre and the Innovative
Sticks with customer loyalty program on an office table.
7 Key Ideas for Winning Customer Loyalty
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21 Steps to a More Personalized Customer Experience
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How to Deal With Frustrated Customers – And Make Them Happy
Hand Holding Light Bulb
16 Key Components of a Digital Customer Transformation Strategy
Customer experience concept. Five stars and color figures.
The Five C’s of Customer Service
Train Team Leaders Well
Phone and measuring tape fcr concept
18 Tips for Boosting Contact Centre Performance With an FCR-First Strategy
What should you put in a customer vision statement
What Should You Put in a Customer Service Vision Statement?
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How to Create the Best Customer Service Survey – With Examples
Conceptual 6 layers hierarchy of customer needs pyramid
The Customer Hierarchy of Needs
People on phones in a queue
IVR Messaging: 11 Examples of On-Hold Messages