Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Compass of principles
The 26 Principles of Good Customer Service
Improve Your Voice of Customer Programme
20 Smart Ideas to Improve Your Voice of the Customer Programme
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20 Great Contact Centre Tips to Start the New Year
Pressure of Demanding Customers
How to Deal With Demanding Customers
Call Centre Predictions for 2022 Fortune Cookies
Contact Centre Predictions for 2022
How Can You Automate Your Contact Centre?
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Customer Segmentation: How to Segment Your Customer Base
Chat and Email Quick Wins
21 Quick Wins for Dealing With Chat and Email
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An Action Plan for Customer Empathy
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The Future of Customer Communication
Magnifying Glass with Speech Bubble Icon
What Are the Best Call Evaluation Criteria?
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Customer Journey Map Examples With Expert Analysis
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The Ultimate Key to Crowdsourcing in Customer Service
How to Create a Customer Balanced Scorecard – with Template and Examples
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A Guide to Call Disposition Codes
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23 New Ideas for Customer Service Over the Phone
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Going From Induction to Onboarding
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The Art of Conversation in Customer Service
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Training Your Team to Take Ownership
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How to Calculate Staffing in a Contact Centre
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Developing Mindsets for Customer Service Success
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20 Ways to Upskill Your Contact Centre Advisors
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Customer Journey Mapping FAQs Answered
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How to Raise the Profile of Your Contact Centre