Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

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50 Great Customer Service Ideas
Signposting – Reduce Your Average Handling Time (AHT) by 15 Seconds
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10 Ways to Be More Customer Centric
7 ways to simplify how our customers deal with us
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A Quick Guide to the Feel, Felt, Found Approach
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10 Fun Ideas for Customer Appreciation Day
Customer Service Apologies – Keeping Sorry Fresh and Sincere
How to Build Customer Trust From the Contact Centre
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5 Steps to Creating a Customer Journey Map
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Seeing Double? 10 Ways to Drive Down Repeat Contacts
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Involve Agents in Operations and Strategy
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How Are Customer Expectations Changing and What Does That Mean for Us?
How to Measure Customer Emotion
Is There a Correlation Between Queue Time and Customer Satisfaction Levels?
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What Are the Best Call Evaluation Criteria?
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The 5 Pillars of Customer Experience (CX)
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Why Is It Getting Harder to Be a Good Customer Service Leader?
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Making Your Customer Service Writing Simple, Friendly and Personal
Twelve Call Centre Metrics You Can’t Live Without
Quality Parameters in Outbound Calls
A tried and tested technique to improve customer service satisfaction
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Customer Service Feedback: How to Perfect Your Strategy
9 Ways to Analyse Customer Data
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Top 10 Customer Experience KPIs