What Is the ABC Approach? Related Articles How to Introduce the ABC Mentality and Boost Revenue Definition: Contact Centre Jargon and Terminologies The Top 10 Call-Closing Statement Examples Top 20 Motivational Games for the Contact Centre © Dmitry Demidovich - Shutterstock - 2186693513 169 Filed under - Definitions, Scorebuddy, Soft Skills ABC stands for Always Be Closing, which is a famous motivational phrase made popular by the memorable performance of Alec Baldwin as the ruthless salesman Blake in Glengarry Glen Ross. It describes a sales approach wherein the salesperson should always remain persistent and focused on closing deals. In fact, it is more of a mentality. To embrace ABC, salespeople must develop a mindset where completing a sale is the ultimate goal at all times. This sales-first attitude differs from the typical call centre focus on customer satisfaction but, as we’ll discuss, it can also be a valuable tool in the call centre. Thanks to Scorebuddy Author: Robyn Coppell Published On: 20th Apr 2023 Read more about - Definitions, Scorebuddy, Soft Skills Recommended Articles How to Introduce the ABC Mentality and Boost Revenue Contact Centre Jargon and Terminologies The Top 10 Call-Closing Statement Examples Top 20 Motivational Games for the Contact Centre Related Reports White Paper: Counting the Cost of CX for Financial Services Contact Centers White Paper: The Next Generation of Retail CX eBook: 9 Practical Ways to Use Generative AI for Contact Centers eBook: Improving Customer Experience and NPS Through Quality Assessment Contact Centre Reports, Surveys and White Papers Get the latest call centre and BPO reports, specialist whitepapers and interesting case-studies. Choose the content that you want to receive. Contact Centre Reports, Surveys and White Papers Invites to Webinars & Events Weekly Newsletter