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The Top 50 Exceptional Customer Service Quotes

Motivate your teams by making sure that you hang some of these inspirational quotes on the walls of your contact centre.

1. “There are no traffic jams along the extra mile.” – Roger Staubach

2. “Satisfaction is a rating. Loyalty is a brand.” – Shep Hyken

3. “Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney

4. “Quality in a service or product is not what you put into it. It is what the customer gets out of it.” – Peter Drucker

5. “Make a customer, not a sale.” – Katherine Barchetti

6. “There is place in the world for any business that takes care of its customers – after the sale.” – Harvey MacKay

7. “You’ll never have a product or price advantage again. They can be too easily duplicated. But a strong customer service culture cannot be copied.” – Jerry Fritz

8. “Our attitude towards others determines their attitude towards us.” – Earl Nightingale

9. “How you think about your customer influences how you respond to them.” – Marilyn Suttle

10. “If people believe they share values with a company, they will stay loyal to the brand” – Howard Schultz

11. “People don’t care how much you know until they know how much you care.” – Theodore Roosevelt

12. “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” – Henry Ford

13. “A brand is no longer what we tell the customer it is – it is what customers tell each other it is.” – Scott Cook

14. “Customers will never love a company until the employees love it first.” – Simon Sinek

15. “If you are not taking care of your customer, your competitor will.” – Bob Hooey

16. “Nothing is so contagious as enthusiasm.” – Samuel Taylor Coleridge

17. “Being on par in terms of price and quality only gets you into the game. Service wins the game.” – Tony Alessandra

18.  “When you serve the customer better, they always return on your investment.” – Kara Parlin

19. “Ask your customers to be part of the solution, and don’t view them as part of the problem.” – Alan Weiss

20. “Courteous treatment will make a customer a walking advertisement.” – J. C. Penny

21. “It takes months to find a customer… seconds to lose one.” –  Vince Lombardi

22. “Be genuine. Be remarkable. Be worth connecting with.” – Seth Godin

23. “The customer is why we are here. If we take good care of them, they’ll give us good reason to come back.” – Jenny McKenzie

24. “Great customer service doesn’t mean that the customer is always right, it means that the customer is always honoured.” – Chris LoCurto

25. “The goal of a company is to have customer service that is not just the best but legendary.” – Sam Walton

26. “Customers who are merely satisfied remain your customers only as long as everything goes their way.” – Chip Bell

27. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

28. “Excellent firms don’t believe in excellence – only in constant improvement and constant change.” –Tom Peters

29. “Customers don’t expect you to be perfect. But they do expect you to fix things when they go wrong.” – Donald Porter

30. “People will soon forget what you said. They will NEVER forget how you made them feel.” – Dr Maya Angelou

31. “Building a good customer experience does not happen by accident. It happens by design.” – Clare Muscutt

32. “Companies designed for success in the 20th century won’t be successful in the 21st”– Kevin Howard

33. “One customer well taken care of could be more valuable than $10,000 worth of advertising.”– Jim Rohn

34. “Management is doing thing right; leadership is doing the right things.” – Peter Druker

35. “The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.” – Richard Branson

36. “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

37. “The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing.” – John Russell

38. “Every day we’re saying, ‘How can we keep the customer happy? How can we get ahead in innovation by doing this?’… because if we don’t, somebody else will.”– Bill Gates

39. “The purpose of a business is to create and keep customers.” – Theodore Levitt

40. “If you’re not serving the customer, your job is to be serving someone who is.” – Jan Carlzon

41. “Customer experience is the next competitive battleground. It’s where business is going to be won or lost.” – Tom Knighton

42. “The customer’s perception is your reality.” – Kate Zabriskie

43. “Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz

44. “We are what we repeatedly do. Excellent, therefore, is not an act but a habit.” – Aristotle

45. “After-sales service is more important than assistance before sales. It is though such service that one gets permanent customers.” – Kōnosuke Matsushita

46. “Success is the sum of small efforts, repeated day in and day out.” – Robert Collier

47. “Revolve your world around the customer and more customers will revolve around you.” – Heather Williams

48. “Consumers are statistics. Customers are people.” – Stanley Marcus

49. “The magic ‘mind reading’ anticipatory service phrase is: ‘If that was me, what would I want?” – Steve Cokkinias

50. “Understanding what customers do allows you to predict what they will do next.” – Colin Shaw

To find contact centre specific quotes, read our page: Top 25 Call Centre Motivational Quotes

What customer service quotes would you use to motivate your contact centre team?

Please share your suggestions in an email to Call Centre Helper.

If you want to make PowerPoint slides of your own to put these quotes into, visit:

Published On: 25th Oct 2017 - Last modified: 31st Oct 2017
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