Articles - Language

The language used in customer interactions can have a huge impact on how every conversation feels and how successful it is. This collection of expert insights, training materials, and real-world examples explores how to use language to create clarity, warmth, and confidence in the contact centre. Discover how tone, phrasing, and vocabulary choices affect customer perception and outcomes. There are also resources on avoiding negative language, adapting communication styles, and coaching advisors to sound natural and authentic across every channel.

The Worst Examples of Saying “Sorry” to Customers
Writing positive scripting concept with a notepad and words
Positive Scripting Examples for Better Customer Conversations
Dont Worry crossed out on notepad - alternatives to don't worry
Alternatives to Saying “Don’t Worry” to Customers
Complementary words for customer service with hand pointing at speech bubble
Complementary Words for Customer Service
Illustration of a person smiling and holding hand like a phone
The Truth About Body Language on the Phone
Person looking thoughtful with a question mark in speech bubble
Techniques to Improve Your Probing Questions
Video Image: Agent Statements for Supporting Bereaved Customers
Agent Statements for Supporting Bereaved Customers
Video Image: 4 Examples of Customer Service Empathy Statements
Examples of Customer Service Empathy Statements
Group of people holding the SORRY written speech bubble
21 Ways to Say “I’m Sorry” and Apologize to a Customer for Bad Service
Yellow landline phone with speech bubbles - customer service closing statements
The Top 10 Call-Closing Statement Examples
Reassurance Statements for Customer service
Reassurance Statements in Customer Service – With Examples
Speech bubbles with NATA phonetic Alphabet - NATO flag in the front
NATO Phonetic Alphabet – Free Download
A magnifying glass and wooden puzzle with question mark - probing questions to put together the puzzle concept
15 Examples of Probing Questions for Customer Service
rapport on chalkboard
15 Ways to Build Rapport With Customers
Acknowledgement Statements text written on notebook
The Top 10 Acknowledgement Statements for Customer Service
Can a regional accent make or break the success of a call centre agent cover
The Impact of Accents
Words bad news surrounded by paper balls
How to Deliver Bad News in Customer Service
Australia in letters in front of flag
Australian Phonetic Alphabet – Free Download
Use inclusive language symbol. Wooden blocks with words 'Use inclusive language'.
Inclusive Language for Ramadan in the Contact Centre
Hand drawn NLP Natural Language Processing
What Is Natural Language Processing (NLP)?
Hands Holding Yellow and White Speech Bubbles Customer Service Empathy Statements
Empathy Statements for Customer Service With Examples
AER Statements written over paper speech bubbles - acknowledgment empathy reassurance
AER Statements for Customer Service
Vision, Business Concept
Getting Started With Customer Service Mantras and Vision Statements
FFF feel felt found technique - words FFF feel felt found on white note
A Quick Guide to the Feel, Felt, Found Approach