Articles - Celia Cerdeira

Celia Cerdeira is the Content Marketing Director at Talkdesk, where she has been driving content strategies for over 3 years.

She specialises in inbound marketing, content marketing, and digital marketing, with a strong focus on enhancing customer relationships through innovative solutions powered by AI and Machine Learning.

Celia delivers compelling content, developing SEO strategies, and leading content initiatives that resonate with diverse customer personas.

Connect with Celia on LinkedIn

Omnichannel concept
What Is An Omnichannel Customer Experience and Why Is It Important?
5 golden stars
5 Ways to Improve the Ecommerce Customer Experience
Customer Experience Platform
What Is a Customer Experience Platform?
Digital hand set location on map with two pins
What Is Intelligent Call Routing and How Does It Work?
Helpdesk headset and computer accessories on pink background
How to Set Up a Call Center
Customer Satisfaction Score Concept
What Is a Customer Satisfaction Score?
WFM concept with people icons on AI themed background
A Guide to Contact Centre Workforce Management Using AI
Women working as a call centre agent from home.
What Is a Virtual Contact Centre?
Omnichannel Customer Journey Concept
Omnichannel Customer Journey: The Ultimate Guide
3d bot with speech bubble floating above the laptop
The Ultimate Guide to AI in Customer Service
Robot hand pressing button
The Ultimate Guide to Contact Centre Automation
Contact Centre vs. Call Centre: What’s the Difference and Why It Matters
Futuristic AI telephone receptionist and AI custom service agent.
How Does Customer Service Automation Work?
Old telephone being held by a hand
What is First Call Resolution (FCR) and How to Improve it
Hand holding a star which is a five star customer service rating
How to Improve Customer Service: A Step-By-Step Guide
Robot in a call centre with headset on
5 Ways AI Improves Customer Experience Management
Customer Loyalty Concept
6 Effective Strategies to Improve Customer Loyalty
Half yellow half blue background, 2 blocks with happy faces and a block that has the letters VS' in the middle
Customer Experience vs. Customer Service: What’s the Difference?
Group of people holding different colourful landline phones
The Ultimate Guide to an Effective Outbound Contact Centre Strategy
CRM Concept
How Does Call Centre CRM Software Work?
The number 10 is written in white lilac flowers on a red background
The 10 Basic Principles of Customer Service Excellence
Digital Transformation Concept
What Is Digital Transformation and How Can a Contact Centre Help Companies Achieve It?
Person holding number nine and being happy
Top Nine Skills of a Successful Call Centre Agent
The words 'Key Performance Indicator' with a key and lock
11 Critical KPIs to Monitor for Contact Centre Efficiency