Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Making outsourcing work: what the experts recommend
The Art of Listening
Good customer service is cheaper than bad
A crowd of silhouettes representing community and connection of people
Practical Tips to Connect With Customers
A photo of an envelope being opened with confetti
Customer Service Emails and Letters: How to Review and Improve Your Templates
Drive the Voice of the Customer into the Business for Real Change
Illustration of people and their information
21 Steps to a More Personalized Customer Experience
customer lifetime value
How to Calculate Customer Lifetime Value – The Formula
A photo of a piggy back with measuring tape-around-it
How to Calculate Customer Profitability
What to Measure and Manage in your Call Centre
Person holding clock over their face
How Often You Should Seek Customer Feedback
Turning Complaining Customers into Fans
A picture of a juggling seal
20 Ways to Upskill Your Contact Centre Advisors
How to Get More From Your Customer Satisfaction (CSat) Scores
Ten Tips to Provide a Greater Webchat Experience  
A picture of people assessing analytics
What Is Customer Journey Analytics and How Can It Benefit Your Organization?
Give Agents the Right Tools to Do Their Job
Pressure of Demanding Customers
How to Deal With Demanding Customers
2023 year prediction concept - text in vintage letterpress wood type printing blocks with a cup of coffee
Contact Centre Predictions for 2023
Strategy concept with arrows and pins
An Introduction to… Customer Access Strategy
23 Ways to Improve Long-Term Productivity in the Contact Centre
Customer Experiences After Call Survey Concept
What Is an After-Call Survey?
CX audit concept with person checking data
A Quick Guide to CX Audits
Person working on a virtual screen with charts and the words customer experience
The Latest Trends in CX Self-Service