Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Conceptual 6 layers hierarchy of customer needs pyramid
The Customer Hierarchy of Needs
27 Ways to Get the Best Out of Your Metrics
Customer feedback concept
11 Best Practices for a Voice of the Customer Survey
Benefits of outbound
A photo of someone throwing away there papers/surveys
Shock: Contact Centres Are Ditching Surveys at an INCREDIBLE Rate
A Beginner’s Guide to Balanced Scorecards
Ensuring partner organisations follow your example
15 Hacks to Reduce Customer Uncertainty
Capture customer needs concept with speech bubbles and stationary
Capture Customer Needs – Just Like This!
Evolving a Strategic Call Centre Quality Assurance Framework
Identify Your 3 Most Common Customer Issues, and Fix Them
Phone with contact us, call, mail or chat icons
Why Is Omnichannel Customer Service Important?
A picture of someone pointing to the words "proactive customer service"
What Is Proactive Customer Service? With Examples
Repeat calls on yellow background
8 Tips for Reducing Repeat Contacts
Stop Using Average Handling Time (AHT) and Increase Customer Satisfaction
Emotion and effort in customer service with blocks and icons
Customer Effort and Emotion – 10 Reasons to Take Action Today
Improving public sector contact centres
self service screens
20 Tips to Simplify Your Self-Service Strategy
Closeup of compass over stained yellowed paper sheet with part of hand drawn treasure map
25 Ways to Help Simplify the Customer Journey
increasing graph
10 Strategies for Improving Contact Centre Operations
Customer Feedback concept
Stop Spamming! 10 Better Ways to Collect Customer Feedback
A photo of someone with a clipboard making notes
11 Tips and Tools to Improve Call Centre Quality Assurance (QA)
Recording Customer Surveys
channel chat
How do I… Get the Best from a Multi-Channel Contact Centre?