Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Does Emotion Detection Really Exist?
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Omnichannel Contact Centre Design Considerations That You Cannot Ignore
What Quality Assurance Managers Wish Agents Knew About Monitoring
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How to Improve Customer Satisfaction
First Call Resolution using Speech Analytics
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7 Steps to Evoke the Emotions You Want From Your Customers
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Top Tips to Overhaul Your CX Programme
The Four Key Principles of the Customer Experience
Making outsourcing work: what the experts recommend
The Art of Listening
Good customer service is cheaper than bad
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Practical Tips to Connect With Customers
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Customer Service Emails and Letters: How to Review and Improve Your Templates
Drive the Voice of the Customer into the Business for Real Change
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21 Steps to a More Personalized Customer Experience
customer lifetime value
How to Calculate Customer Lifetime Value – The Formula
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How to Calculate Customer Profitability
What to Measure and Manage in your Call Centre
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How Often You Should Seek Customer Feedback
Turning Complaining Customers into Fans
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20 Ways to Upskill Your Contact Centre Advisors
How to Get More From Your Customer Satisfaction (CSat) Scores
Ten Tips to Provide a Greater Webchat Experience  
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What Is Customer Journey Analytics and How Can It Benefit Your Organization?