Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

12 Top Uses of Artificial Intelligence in the Contact Centre
4 Contact Centre Advisor Habits That Are Really Irritating Your Customers
How to Design a Contact Centre for Impatient Customers
The Best Contact Centre Survey Questions to Ask
9 Strategies to Improve Customer Satisfaction
10 Top Tips to Improve Email in the Call Centre
Stop Using Average Handling Time (AHT) and Increase Customer Satisfaction
10 Best Practices to Improve Customer Service Live Chat
12 Top Tips to Reduce Inbound Call Volumes
9 Ways to Encourage Customers to Give Feedback
How to Measure Customer Emotion
17 Top Tips for Multichannel Customer Service
How to Write an IVR Script – With an Example
How to Calculate an Employee Net Promoter Score
Average Handling Time (AHT) formula
How to Calculate Average Handling Time (AHT)
How to Write a Thank You Letter to a Customer – With Examples
20 Things Advisors Can Do to Improve the Customer Experience
The Quality Problem: Good Advisors Stay Good – Average Advisors Stay Average
How Do I Calculate… Cost per Call?
How to Set up a Call Centre
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The Contact Centre Manifesto – Don’t Do ANYTHING Until You Have Done These 10 Things!
Six of The Best Advisor Behaviours and How Technology Can Develop Them
9 Best Practices to Develop Call Quality Monitoring 
Will Messaging Apps Become the Next Mainstream Channel?