Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Proactive customer service marks on notebook.
Get Started With Proactive Customer Service
Customer Service Agents With Headsets Working In A Call Center
16 Ways to Reduce AHT – Without Damaging the Customer Experience
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Call Volumes Up? Here’s What You Can Do About It
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Expert Strategies to Improve Customer Happiness
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10 Customer Experience ECommerce Case Studies
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Top CX Methods
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The Latest Trends in CX Self-Service
CX Week with colourful blocks with days of the week on them
CX Week
Illustration of hands holding phone with faces on them - positive, neutral, negative
An Introduction to… Post-Call Surveys
8 Key Elements of a Customer Experience CX Lifecycle
The Key Elements of a CX Lifecycle and Ways to Improve It
Illustration of a happy person and a frustrated one
Are You Listening to Your Customers or Irritating Them?
How Can CX Improve the Contact Centre?
Silhouette of person in circle - total experience concept
An Introduction to… Total Experience (TX)
Person checking script
An Introduction to Call Scripting
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How to Improve Your Customer Journey Mapping
Customer icons and arrows overlayed over a person - spotting points with customer concept
25 Ways to Proactively Spot Your Customers’ Pain Points
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Top 10 Customer Experience KPIs
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Courtesy Calls: A Great Way to Enhance CX
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The Top 10 Call-Closing Statement Examples
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An Introduction to… CX Across Vertical Markets
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What It Really Takes to Deliver Luxury Customer Service – With Examples
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15 Examples of Probing Questions for Customer Service
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Are You Embracing the Potential of Unstructured VoC Data?
A picture of an anxious person staring at their phone
Top Tips for Dealing With Anxious Customers