Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Emotion and effort in customer service with blocks and icons
Customer Effort and Emotion – 10 Reasons to Take Action Today
Customer Profitability Analysis
A Beginner’s Guide to… Customer Profitability Analysis
Two call centre agents and a customer on the phone - call transfer concept
How to Stop Call Transfers Ruining Your CX
what should a cvp look like
What Should a Customer Value Proposition Look Like?
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Want Your Frontline Staff to Share More Customer Feedback? Try This!
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Improve Your CX Strategy – Clever Ideas From Bupa’s Contact Centre!
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Seeing Double? 10 Ways to Drive Down Repeat Contacts
Thumbs up and graph showing increase - improve service level
10 Clever Ways to Improve Your Service Levels
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The 5 Pillars of Customer Experience (CX)
Person holding tablet with experience survey on green background
Top Tips to Overhaul Your CX Programme
Illustration of hand holding a phone with contact icons
How to Design an Escalation Matrix for Call Centre Agents
The Right Contact Centre Opening Hours with two clocks with a question mark and lightbulb
Finding the Ideal Opening Hours for Your Contact Centre
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An Example of a Letter for Customer Service
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Why Is It Getting Harder to Be a Good Customer Service Leader?
Customer Centric strategy concept with the words written on notepad
10 Ways to Be More Customer Centric
Illustration of customer complaints, negative comments with angry face symbols
Customer Complaints? Try This 10-Point Plan
Person on phone to customer service happy with service
21 Tips to Make Your Customers Feel Truly Valued
Customer Feedback concept
Stop Spamming! 10 Better Ways to Collect Customer Feedback
Proactive customer service marks on notebook.
Get Started With Proactive Customer Service
Customer Service Agents With Headsets Working In A Call Center
16 Ways to Reduce AHT – Without Damaging the Customer Experience
Phones on sky background - high call volume concept
Call Volumes Up? Here’s What You Can Do About It
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Expert Strategies to Improve Customer Happiness
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10 Customer Experience ECommerce Case Studies
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Top CX Methods