Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Person checking script
An Introduction to Call Scripting
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How to Improve Your Customer Journey Mapping
Customer icons and arrows overlayed over a person - spotting points with customer concept
25 Ways to Proactively Spot Your Customers’ Pain Points
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Top 10 Customer Experience KPIs
Person talking on phone having a courtesy call
Courtesy Calls: A Great Way to Enhance CX
Yellow landline phone with speech bubbles - customer service closing statements
The Top 10 Call-Closing Statement Examples
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An Introduction to… CX Across Vertical Markets
Luxury service concept with waiter holding service bell on plate
What It Really Takes to Deliver Luxury Customer Service – With Examples
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15 Examples of Probing Questions for Customer Service
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Are You Embracing the Potential of Unstructured VoC Data?
A picture of an anxious person staring at their phone
Top Tips for Dealing With Anxious Customers
Strategy concept with arrows and pins
An Introduction to… Customer Access Strategy
self service pick
Ideas to Improve Customer Self-Service
Strategy concept with hands holding chess pieces
How to Be More Proactive in the Contact Centre
A crowd of silhouettes representing community and connection of people
Practical Tips to Connect With Customers
Words bad news surrounded by paper balls
How to Deliver Bad News in Customer Service
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Goodwill Gestures for Better Customer Relationships
Young and old generation idea
The Generation Game: How to Tailor Your CX for Different Ages
Vision, Business Concept
Getting Started With Customer Service Mantras and Vision Statements
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A Quick Guide to the Feel, Felt, Found Approach
social chat
Top Tips for Social Customer Service
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18 Powerful Tactics to Jump-Start Your Customer Service Excellence
Understand your Customer on paper
3 Steps to Better Understanding Your Customers
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Contact Centre Predictions for 2023