Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

A photo of four people holding speech bubbles over their faces
25 Good Examples of How to Collect Customer Feedback
Strategies for developing and retaining talent in the contact centre
Outbound dialling applications
ladders in sky
How to manage peaks in your call centre
Call Control Could Knock 20 Seconds off Your Average Handling Time (AHT)
What Is Performance Management? With a Definition and Best Practices
The Power of Positive Language
Building a virtual call centre
number 1 balloon
Treating every call like it’s the first
Transformation concept with six stages of metamorphosis
Six Steps to CX Transformation
A picture of a someone "wowing" at exceptional customer service
What Is Exceptional Customer Service?
A photo of someone using a tablet to complete a survey
Customer Service Surveys – Bringing Sanity to the Survey
How to Introduce Multi-Skilling into the Contact Centre
coloured star pattern
The Best Shift Patterns for the Contact Centre
How to Use Customer Feedback to Improve Journey Maps
12 Top Uses of Artificial Intelligence in the Contact Centre
woman smiling and reading texts on a cellphone while sitting alone at a counter in a cafe enjoying a meal
5 Customer Engagement Strategies That You Cannot Ignore
How to Write a Thank You Letter to a Customer – With Examples
How Do You Make Your Call Centre PCI Compliant?
How to Write a Successful Recruitment Strategy
A photo of a remote call centre worker
19 Golden Rules for Call Monitoring
How to Support Your Contact Centre Managers to Improve Performance
Comic books dialog bubbles. Cartoon book superhero scrapbook page template, empty comical speech clouds
Are You Embracing the Potential of Unstructured VoC Data?
Hand on computer with unlocked symbols
5 Examples of Contact Centre Fraud – And How to Prevent Them!