Articles - Customer Service

Customer service sits at the heart of every successful contact centre. This hub of expert articles, practical tips, and inspiring examples explores how to deliver great service that balances efficiency with empathy. Discover how communication, technology, and culture all work together to create experiences that build loyalty and trust. The resources here cover key areas such as active listening, tone of voice, service recovery, and training, helping your teams consistently meet and exceed customer expectations.

Email icons and person on laptop
Perfect Your Automated Customer Service Emails
Artificial intelligence (AI) being used in customer service chat bot
How Customer Attitudes to AI in Customer Service Are Changing
Simplyhealth Site visit image - collage of photos from the visit
20 Innovative Lessons from Simplyhealth’s Contact Centre
15 Hacks to Reduce Customer Uncertainty
AI in healthcare concept with hand in gloves holding icons
The Future of Healthcare – 5 Innovative Solutions in Action
Choice of yes or no with speech bubble
Should Contact Centres Call Time on Meta’s Social Media Apps?
Silhouette of building and 2025 - shaping future concept
What Will Shape the Contact Centres of 2025?
WhatsApp being more popular image with chat mick up
Why WhatsApp Is Growing in Popularity for Contact Centres
Person caught in a trap
Are You Falling Into These Customer Service Traps?
Refund concept with hand holding money
How to Handle Customer Refunds Without Compromising CX
CX audit concept with person checking data
A Quick Guide to CX Audits
Person holding up hand saying stop
Stop Doing These Stupid Things to Your Customers
The Top 10 Onboarding Metrics – Are You Using Them?
The Superhuman Touch – How to Blend Agents and AI for Maximum Impact
A white notebook on a yellow background and five stars - 5 star customer service skills
The 5-Star Customer Service Skills Your Team Really Need
IVR Interactive voice response communication concept
Mastering IVR – What to Do and Avoid
Seven chat bubbles with person pointing at one behind - live chat training concept
Live Chat Quality – 7 Training Exercises to Improve It
Contact us channel concept with person holding mobile phone with contact icons
The Evolution of the Contact Centre
Abstract illustration of two robots in futuristic setting - ai concept
The AI Revolution – How Contact Centres Are Adapting
Magnifying glass is looking at target
Build a Customer Support Strategy That Shines
Robot hand and human hand over a globe
Wise and Shine: AI’s Bright Future in Customer Experience
Future contact centre concept with VR headset and technology
Create the Perfect Contact Centre by 2030
Capture customer needs concept with speech bubbles and stationary
Capture Customer Needs – Just Like This!
Hand holding a clock and hand with phone, with a speech bubble and checklist - out of hours concept
Out of Hours Service – Who’s Doing It Best?