Articles - Language

The language used in customer interactions can have a huge impact on how every conversation feels and how successful it is. This collection of expert insights, training materials, and real-world examples explores how to use language to create clarity, warmth, and confidence in the contact centre. Discover how tone, phrasing, and vocabulary choices affect customer perception and outcomes. There are also resources on avoiding negative language, adapting communication styles, and coaching advisors to sound natural and authentic across every channel.

How do I – Build Rapport With Callers?
Why Removing Negative Words Could Hurt Your Contact Centre
Call Control Techniques: How to Present Options to Customers
voice pitch
How to Use Vocal Pace Tone and Pitch on the Phone
Customer Psychology: The Key to Better Contact Centre Conversations
How to Write an IVR Script – With an Example
How to Survive and Prosper in a Multilingual Contact Centre
The Power of Positive Language
7 Ways to Offer Multilingual Customer Service
A business woman talking on a cell phone at office building
How to Write the Best IVR Messages – With Examples
10 Best Practices to Improve Customer Service Live Chat
Person looking thoughtful with a question mark in speech bubble
Techniques to Improve Your Probing Questions
5 Effective Training Exercises for Your Contact Centre
How Can Agents Sound More Authentic?
FFF feel felt found technique - words FFF feel felt found on white note
A Quick Guide to the Feel, Felt, Found Approach
Close up of microphone - voice concept
How to Utilize Tone of Voice in the Contact Centre
Customer Service Apologies – Keeping Sorry Fresh and Sincere
A photo of someone thinking about what to write
Making Your Customer Service Writing Simple, Friendly and Personal
Person talking on phone - runaway talker concept
Call Control Techniques: Controlling a Runaway Talker on the Telephone
7 Ways to Build an Emotional Connection With Callers
Are Your Social Media Interactions Too Formal?
Complementary words for customer service with hand pointing at speech bubble
Complementary Words for Customer Service
What Makes a Good Call
Can a regional accent make or break the success of a call centre agent cover
The Impact of Accents