Articles - Language

The language used in customer interactions can have a huge impact on how every conversation feels and how successful it is. This collection of expert insights, training materials, and real-world examples explores how to use language to create clarity, warmth, and confidence in the contact centre. Discover how tone, phrasing, and vocabulary choices affect customer perception and outcomes. There are also resources on avoiding negative language, adapting communication styles, and coaching advisors to sound natural and authentic across every channel.

Steps to writing a great customer service letter on computer screen
“Dear Valued Customer” – 21 Tips For Writing a Great Customer Letter
Speech bubbles with NATA phonetic Alphabet - NATO flag in the front
NATO Phonetic Alphabet – Free Download
A picture nice words to say to someone
Customer Service: 50 Nice Words to Say to Someone
Spanish Flag in speech bubble over letters
Spanish Phonetic Alphabet – Free Download
France flag talk balloon and blank speech bubble
French Phonetic Alphabet – Free Download
Notepad and pencil with the words alternatives to sorry for the inconvenience
15 Great Alternatives to “Sorry for the Inconvenience”
A large red cross is in the centre of the image. In the corners are two agents who have angry customers on the phone
How to Handle Angry Customers in a Call Centre
A photo of female Asian supervisor training work with telemarketing customer service agent team in call centre
How to Coach Empathy in the Contact Centre – With Three Training Exercises
The Top Words and Phrases Customers Use to Express their Dissatisfaction
Person on a sales call
The Right Words and Phrases to Use on a Sales Call
people talking with headsets on and chat bubble above their head
Top 20 Examples of Rapport Building Statements
Customer Service Quotes with three quote frames on coloured background
100 Excellent Customer Service Quotes
A cartoon man holds his hand up in a wave, while saying "the best courtesy words and phrases to use in customer service
The Best Courtesy Words and Expressions to Use in Customer Service
Illustration of a person smiling and holding hand like a phone
The Truth About Body Language on the Phone
Happy woman reading a letter on a table at home
How to Write a Great Customer Service Letter – With Examples
Call Centre Etiquette What Not to Say
15 Things You Should Never Say to a Customer
Person holding and looking up to speech bubble
25 Affirmative Words and Statements to Support Customers
Speech box with the words positive statements to increase customer satisfaction
Positive Statements to Increase Customer Satisfaction
Group of people putting their hands in centre with the words assurance statements for customer service
Assurance Statements in Customer Service – With Examples
A dog in pink wig on yellow background with pink speech balloon
Comedy Phonetic Alphabet – Free Download
A vector illustration of a person with a speech bubble
Customer Service Language – With Examples
Close up hand holds paper card with text vocabulary.
The Definitive Guide to Improving Agents’ Customer Service Vocabulary
person in a call centre headset with post it notes that have question marks on
15 Clarifying Questions For Customer Service
Pen crossed out 'I am Sorry' on note
10 Ways to Say “Sorry For the Inconvenience Caused”