Articles - Language

The language used in customer interactions can have a huge impact on how every conversation feels and how successful it is. This collection of expert insights, training materials, and real-world examples explores how to use language to create clarity, warmth, and confidence in the contact centre. Discover how tone, phrasing, and vocabulary choices affect customer perception and outcomes. There are also resources on avoiding negative language, adapting communication styles, and coaching advisors to sound natural and authentic across every channel.

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Customer Service Language: Changing the Language of Your Contact Centre
Writing positive scripting concept with a notepad and words
Positive Scripting Examples for Better Customer Conversations
7 Ways to Deal With an Angry Customer
Harnessing the power of ‘what our customers are saying’
The Wrong Words and Phrases to Use on a Sales Call
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10 Strategies for Overcoming Objection Handling in Sales
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How to Deliver Bad News in Customer Service
Video Image: Agent Statements for Supporting Bereaved Customers
Agent Statements for Supporting Bereaved Customers
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How to Write a Customer Apology Letter – With an Example
The Worst Examples of Saying “Sorry” to Customers
7 Ways to Build an Emotional Connection by Email
10 Top Tips to Improve Email in the Call Centre
Delivering Service Quality: the Power of Speech
9 Strategies to Improve Customer Satisfaction
5 Tips to Improve Your Call Centre Sales
Anatomy of a Good Call – Best practice… The Call
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How to Create Reassuring On-Hold and IVR Messages – With Examples
Apologising for the inconvenience, I'm Sorry
“Sorry for the Inconvenience” – How to Offer a Genuine Apology
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The Best Ways to Communicate With Upset Customers
The Best Words to Rescue an Unhappy Customer Experience
Dont Worry crossed out on notepad - alternatives to don't worry
Alternatives to Saying “Don’t Worry” to Customers
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Five Phrases a Call Centre Manager Should Never Use
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Inclusive Language for Ramadan in the Contact Centre
11 Ideas to Improve Knowledge Management in the Contact Centre