The Benefits of Switching Up Your Agents’ Day

Video Image: The Benefits of Switching Up Your Agents’ Day
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In many contact centres, answering calls all day with little change can lead to low morale and poor retention.

One effective way to improve agent engagement and reduce attrition is by increasing task variety.

Thanks to advanced analytics, contact centres now have more tools than ever to redesign workloads and create more dynamic, fulfilling roles for their teams.

To find out more, we asked Andrea Matsuda, Manager, Product Marketing at NICE, to explain how task variety, powered by analytics, can help tackle attrition, agent burnout, and absence.

Video: Tackle the 3A’s: Switch Up Your Agents’ Day

Watch the video below to hear Andrea explain how switching up your agents’ day can help tackle attrition, agent burnout, and absence:

With thanks to Andrea Matsuda, Manager, Product Marketing at NICE, for contributing to this video.

This video was originally published in our article ‘Tackle the 3 A’s – Absence, Agent Burnout, and Attrition

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Why Repetitive Work Reduces Engagement

Doing the same task repeatedly, especially in high volumes, can quickly become demotivating.

This is particularly true in voice-only roles, where the structure of the work rarely changes. Without variation, even the most capable agents may start to feel disengaged or burnt out.

Introducing different types of tasks into the working day can help agents stay focused and motivated.

“It can be highly demotivating to just answer calls all day. Task variety can be a big driver of employee engagement, and ultimately retention.”

It breaks up the routine and offers opportunities to develop new skills, which is key for long-term retention.

How to Use Advanced Analytics

Advanced analytics has expanded what’s possible in workforce engagement management. It allows managers to assign work more intelligently by considering not just call volume, but the nature and complexity of each interaction.

This is especially relevant for digital interactions, which are often asynchronous. Messages and chats may pause and resume over time, requiring a different type of time management than live calls.

“Thanks to advanced analytics capabilities, contact centres can add more variety to their employees’ workloads, and enable employees to manage voice, and digital, interactions, and even front- and back- office needs.

Advanced analytics has transformed what’s possible with workforce engagement management, especially when it comes to digital.

Digital interactions require a different time commitment from employees due to the interaction’s asynchronous nature. Interactions can stop and start up again.”

With better insight into these patterns, managers can schedule work more effectively and ensure workloads remain balanced.

Blending Voice, Digital and Back-Office Tasks

In the past, front-office (customer-facing), back-office, and digital work were often managed separately. This made it difficult to give employees a mix of task types.

Now, with more integrated analytics tools, managers can bring these areas together and allocate work across channels based on time requirements and business need.

“Up until now, back-office operations also have been managed differently than front-office, or customer-facing, operations.

Advanced analytics has merged management of digital, front- and back-office operations, enabling managers to take into account the different amounts of time needed for different tasks.

Managers can now switch up their employees’ days, giving them a variety of interactions throughout the day, and even switching them between front- and back-office tasks”

This means agents can move between voice and digital channels during the day, or even support back-office tasks when appropriate.

The result is a more varied schedule that not only supports productivity but also helps agents feel more involved and valued.

If you are looking for more great insights from the experts, check out these next:

Author: Robyn Coppell
Reviewed by: Xander Freeman

Published On: 11th Jul 2025 - Last modified: 17th Jul 2025
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