mmadigital Implements New Contact Centre Solutions


Digital marketing specialist mmadigital has announced that it has selected Natterbox to improve its customer journey and speed up the delivery of leads that it generates for its clients.

mmadigital is the fastest growing lead-generation specialist in the legal market. Through the company’s multiple consumer brands, it provides sales and marketing-ready leads to its client base of law firms throughout the UK.

Due to the high volume of inbound calls it receives from consumers each day, alongside increased competition in the market and growing cost of generating inbound leads, mmadigital needed to implement a technology solution that enabled it to follow up with enquiries as quickly as possible, while ensuring that callers receive a seamless customer experience.

mmadigital selected Natterbox following a competitive pitch process and will roll out the full range of  its services, offering customers a new connected journey.

By implementing Natterbox’s solutions, mmadigital hopes to gain competitive advantage, notably by new leads being seamlessly assigned to an agent; alerting them to which of mmadigital’s consumer brands the customer is calling so they can personalise how they answer the call; the ability to have new leads automatically added to a ‘dial list’ and customers being able to request a callback if on hold.

It will also give mmadigital more detailed visibility of performance via its reporting functions, as well as the ability to scale up its contact centre operations as required.

Dez Derry, CEO, mmadigital, commented: “We’re operating in a fiercely competitive market, which makes our response time critical. By integrating Natterbox’s services, we will be able to contact leads quicker, while providing a more personalised customer experience.”

“As a technology-led company, we were looking for a partner that championed innovation and had the ability to tailor solutions to our exact requirements – in Natterbox we found that.”  

“Like us, Natterbox is a fast-growing tech business so we share many of the same values and they understand the way we want to operate. I look forward to working with the Natterbox team and enhancing our offering with its services.”  

A thumbnail photo of Neil Hammerton

Neil Hammerton

Neil Hammerton, CEO and Co-founder, Natterbox, said: “We’re thrilled to work with mmadigital and support its ambitious growth plan moving forward.  At Natterbox, we understand the challenge of being a disruptor that is using technology to shake up a market that has traditionally been monopolised by only a few players.”

“By integrating our technology, mmadigital will lower customer acquisition costs, making this sort of lead-generation activity accessible and affordable for legal firms both large and small.”

To find out more about Natterbox, visit: www.natterbox.com

Published On: 29th May 2019 - Last modified: 4th Jun 2019
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