Sprinklr has launched a series of new AI-driven capabilities across its unified CXM platform.
The updates include Sprinklr Copilot, an AI assistant that provides real-time support for customer-facing teams, and Sprinklr AI Agents, designed to handle repetitive tasks.
Alongside these enhancements, the company also introduced enhancements to its Customer Feedback Management solution.
These feature adaptive surveys, AI-powered analytics, and closed-loop feedback tools that unify customer insights from multiple sources.
Sprinklr highlighted these developments at its CXUnifiers 2025 event in Nashville, positioning them as part of a broader strategy to integrate domain-specific AI across customer service, marketing, and feedback functions within a single platform.
“Our AI isn’t just a collection of generic tools – it’s embedded natively across our unified platform, powering every suite with domain-aware intelligence refined over 10+ years,” said Sprinklr Chief Technology Officer Amitabh Misra.
“With AI Copilots and Agents that deploy in days, organizations can augment human teams, unlocking new levels of productivity and delivering real results rapidly, consistently, and with enterprise-grade safety and governance.”
Author: Hannah Swankie
Reviewed by: Rachael Trickey
Published On: 1st Oct 2025 - Last modified: 7th Oct 2025
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