Swisscom Quadruples Customer Interactions in Just Six Months Related Articles Six of The Best Advisor Behaviours and How Technology Can Develop Them The Ultimate Key to Crowdsourcing in Customer Service 21 Practical Techniques to Boost Customer Satisfaction in Six Weeks Top 10 Contact Centre Software and Technology © christianchan - Adobe Stock - 256943353 453 Filed under - Contact Centre News, Genesys Swisscom’s customer satisfaction, efficiency and transactional Net Promoter Score have improved on the messaging channels by nearly 10% since deploying Genesys Messaging for Apple Business Chat just six months ago. “Our customers are shifting their preferred communication methods from traditional voice services to messaging. They expect to be able to connect with us just like they do with friends and family,” said Rolf Neukom, Product Manager at Swisscom. “We recognize that with support for messaging apps, we can meet our customers where they are. The Genesys integration with Apple Business Chat made it easy to bridge the gap and led to more satisfied customers.” Intuitive Conversations on the Customer’s Terms Swisscom deployed Apple Business Chat on the Genesys Customer Experience Platform with support in two languages across four locations in just weeks. Now the company’s customers can engage in rich messaging conversations with its associates directly via the Messages app on Apple products. Swisscom is also using the latest chat suggestions feature of Apple Business Chat, available on iOS 13. When a user taps to call Swisscom’s customer service phone number, iOS offers a suggestion to start a Business Chat conversation instead. If the customer chooses to message, a conversation with Swisscom will open instantly in the Messages app, and users can respond when it’s convenient. Through the powerful integration of Apple Business Chat with Genesys, consumers can easily and conveniently start a conversation with a Swisscom customer service agent, ask a question about plans and other services, and look up store locations in Maps, Safari and with Siri during a chat. The benefits of Apple Business Chat extend even further, enabling consumers to communicate directly with businesses, make payments easily and securely with Apple Pay, schedule appointments, choose from a list and more without having to toggle between apps. Genesys takes the user experience to unrivalled levels by allowing consumers engaged via Apple Business Chat to seamlessly move to a phone call without losing any context, by using the list picker to choose a date and time for a call within the conversation. Proven Results with Genesys Since deploying Apple Business Chat, Swisscom’s interaction volumes on that channel have quadrupled and agent productivity is higher with rich messaging than with voice. In addition, first contact resolution is now more than 80% on Apple Business Chat, exceeding industry standards. In addition to adopting Apple Business Chat, Swisscom moved all support channels to the Genesys Customer Experience Platform. This helped the company break down silos that prevented true omnichannel engagement. Neukom said: “Our employees now have a 360-degree view of the customer across all touchpoints and can deliver more personalized service. That was hard to accomplish with traditional communication channels.” Author: Robyn Coppell Published On: 21st Feb 2020 - Last modified: 25th Feb 2020 Read more about - Contact Centre News, Genesys Recommended Articles Six of The Best Advisor Behaviours and How Technology Can Develop Them The Ultimate Key to Crowdsourcing in Customer Service 21 Practical Techniques to Boost Customer Satisfaction in Six Weeks Top 10 Contact Centre Software and Technology Related Reports 2024 Contact Centre Buyer’s Guide eBook: Five Trendsetters in CX Innovation Report: Customer Experience Horizons Checklist: Supercharge Customer Experience Teams with AI Contact Centre Reports, Surveys and White Papers Get the latest exciting call centre reports, specialist whitepapers and interesting case-studies. Choose the content that you want to receive. Contact Centre Reports, Surveys and White Papers Invites to exclusive Webinars & Events Weekly Newsletter