Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Home working agents: turning your plans into practice
Customer Experience Management (CEM) – What is it really about?
What is happening to overseas outsourcers?
Customers are prepared to pay more for good service – a history lesson
Crowdsourcing: the customer as expert advisor
Should contact centres be placed offshore?
Forget Net Promoter, Try the Customer Effort Score
Listening – The Secret Lost Art
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How to Give Great Customer Service
Customer loyalty – fact or fiction?
What can contact centres learn from market traders?
What Is Holding Back Workforce Management?
Customer measurement – Don’t measure me
Ten more customer service questions
C is for Customer
The top ten workforce motivators
How do we bottle up our amazing team leaders and agents?
How You Can Drive up Net Promoter Scores
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Is Your Contact Centre Prepared for the Challenges of 2020?
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The Contact Centre Manifesto – Don’t Do ANYTHING Until You Have Done These 10 Things!
How to Get Skilled in Creating a Business Case
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Are You Ready for the Toughest Generation of Customers yet: Generation Z?
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The Role of Technology in Creating a Culture of Adaptability
10 Contact Centre Technology Predictions for 2017