Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Customer Experience Management (CEM) Explained
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Seven Ways to Improve Efficiency in Your Contact Centre
Is it Time to Invest in Your People?
Homeworking Special
Why quality equals efficiency when times are tough
The “Hard Times” customer retention guide
Measuring customer satisfaction and driving behaviour
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Watch out, there’s a customer about!
Does a contact centre really need to be world class?
Home working agents: turning your plans into practice
Customer Experience Management (CEM) – What is it really about?
What is happening to overseas outsourcers?
Customers are prepared to pay more for good service – a history lesson
Crowdsourcing: the customer as expert advisor
Should contact centres be placed offshore?
Forget Net Promoter, Try the Customer Effort Score
Listening – The Secret Lost Art
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How to Give Great Customer Service
Customer loyalty – fact or fiction?
What can contact centres learn from market traders?
What Is Holding Back Workforce Management?
Customer measurement – Don’t measure me
Ten more customer service questions
C is for Customer