Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Knowledge management or sharing?
Defining the Ultimate Customer Experience for Your Organisation
Getting board buy-in for an improved customer experience
Why Is Your Company Failing to Be Customer-Centric?
Better customer experience from the bottom up
How to Make a Product Company More Customer-Centric
Do You Want to Be a Manager or a Leader?
Is there a place for video in the contact centre?
What Is the Best Strategy for Making a Business Grow?
Customer Experience Management (CEM) Explained
pull graph
Seven Ways to Improve Efficiency in Your Contact Centre
Is it Time to Invest in Your People?
Homeworking Special
Why quality equals efficiency when times are tough
The “Hard Times” customer retention guide
Measuring customer satisfaction and driving behaviour
binoculars looking through
Watch out, there’s a customer about!
Does a contact centre really need to be world class?
Home working agents: turning your plans into practice
Customer Experience Management (CEM) – What is it really about?
What is happening to overseas outsourcers?
Customers are prepared to pay more for good service – a history lesson
Crowdsourcing: the customer as expert advisor
Should contact centres be placed offshore?