Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Turning Complaining Customers into Fans
What is the best voice to use for on-hold messages?
C is for Customer
Time to drop the automated phone systems?
What are the Best Opening Hours for a Call Centre?
The top ten workforce motivators
Ten more customer service questions
How You Can Drive up Net Promoter Scores
How do we bottle up our amazing team leaders and agents?
I Already Coach. Why isn’t my Team Improving?
The top 10 questions in customer service
Good customer service is cheaper than bad
compare apples
Temporary vs Permanent Staff – Which is More Productive?
Customer measurement – Don’t measure me
Should Agents Be Allowed to Eat at Their Desks?
What can contact centres learn from market traders?
coloured star pattern
The Best Shift Patterns for the Contact Centre
Are You Displaying the Right Metrics on your Wallboards?
What Is Holding Back Workforce Management?
ladders in sky
How to manage peaks in your call centre
Are You Proud to Work in Customer Service?
Customer centric or concentric circles?
Forget Net Promoter, Try the Customer Effort Score
supply and demand
10 ways to reduce telephone demand