Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Should Agents Be Allowed to Eat at Their Desks?
What can contact centres learn from market traders?
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The Best Shift Patterns for the Contact Centre
Are You Displaying the Right Metrics on your Wallboards?
What Is Holding Back Workforce Management?
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How to manage peaks in your call centre
Are You Proud to Work in Customer Service?
Customer centric or concentric circles?
Forget Net Promoter, Try the Customer Effort Score
supply and demand
10 ways to reduce telephone demand
Customer loyalty – fact or fiction?
Twelve Call Centre Metrics You Can’t Live Without
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How to Give Great Customer Service
Listening – The Secret Lost Art
Ten examples of crowdsourcing
Should contact centres be placed offshore?
Crowdsourcing: the customer as expert advisor
Customer Experience Management (CEM) – What is it really about?
What is happening to overseas outsourcers?
The Best Ways to Benchmark Your Contact Centre
Home working agents: turning your plans into practice
The Importance of Call Centre Culture and How to Improve it
How to Write a Successful Recruitment Strategy
A Beginner’s Guide to Balanced Scorecards