Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Does a contact centre really need to be world class?
Recording Customer Surveys
Outbound dialling to mobile phones
Outbound dialling applications
Speech Analytics In Marketing
Quality Parameters in Outbound Calls
First Call Resolution using Speech Analytics
Does Emotion Detection Really Exist?
Using speech analytics to provide customer insight
Call Center Quality Assurance
Call blending
Benefits of outbound
Dialler Strategy
6 Steps to Improve the Customer Experience
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Treating every call like it’s the first
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Watch out, there’s a customer about!
Measuring customer satisfaction and driving behaviour
What to Measure and Manage in your Call Centre
Net Promoter Score and How it can Improve your Call Centre
The “Hard Times” customer retention guide
Creating a Culture of Customer Service in Your Call Centre
Why quality equals efficiency when times are tough
Building a virtual call centre
Customer Experience Management (CEM) Explained