Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Customer loyalty – fact or fiction?
Twelve Call Centre Metrics You Can’t Live Without
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How to Give Great Customer Service
Listening – The Secret Lost Art
Ten examples of crowdsourcing
Should contact centres be placed offshore?
Crowdsourcing: the customer as expert advisor
Customer Experience Management (CEM) – What is it really about?
What is happening to overseas outsourcers?
The Best Ways to Benchmark Your Contact Centre
Home working agents: turning your plans into practice
The Importance of Call Centre Culture and How to Improve it
How to Write a Successful Recruitment Strategy
A Beginner’s Guide to Balanced Scorecards
Does a contact centre really need to be world class?
Recording Customer Surveys
Outbound dialling to mobile phones
Outbound dialling applications
Speech Analytics In Marketing
Quality Parameters in Outbound Calls
First Call Resolution using Speech Analytics
Does Emotion Detection Really Exist?
Using speech analytics to provide customer insight
Call Center Quality Assurance