Articles - Customer Service

Customer service sits at the heart of every successful contact centre. This hub of expert articles, practical tips, and inspiring examples explores how to deliver great service that balances efficiency with empathy. Discover how communication, technology, and culture all work together to create experiences that build loyalty and trust. The resources here cover key areas such as active listening, tone of voice, service recovery, and training, helping your teams consistently meet and exceed customer expectations.

Customer Experience Management (CEM) – What is it really about?
Customers are prepared to pay more for good service – a history lesson
Crowdsourcing: the customer as expert advisor
Should contact centres be placed offshore?
Forget Net Promoter, Try the Customer Effort Score
Listening – The Secret Lost Art
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How to Give Great Customer Service
Customer loyalty – fact or fiction?
What can contact centres learn from market traders?
Is an avatar the best way to give customer service?
Ten more customer service questions
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The Top Ten Customer Annoyances to Avoid
Reward for Service, not Sales
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What is Social Customer Service?
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Are You Ready for the Toughest Generation of Customers yet: Generation Z?
There’s Nothing Funny About Customer Service – or Is There?
5 Amazing Customer Service Lessons From Father Christmas
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Customer Service at the Expense of Customer Loyalty: A Leadership Primer
Who is Using Crowdsourcing for Digital Customer Service Enquiries?
Ten Top Tips for Improving Your Web Chat Service
Is Customer Service the New Sales and Marketing?
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The Rise Of Chatbots: How AI Is Changing Customer Service
How to Encourage Customers to Disclose Vulnerability
How to Better Integrate Customer Service and Marketing