Vonage has announced the launch of Vonage Conversations for Agentforce Marketing (formerly Marketing Cloud).
Powered by Vonage Communications APIs, the new offering integrates messaging channels including SMS, WhatsApp, and Rich Communication Services (RCS) directly into the Salesforce platform, allowing enterprises to manage customer conversations within a single interface.
The integration enables Agentforce Marketing users to run two-way customer conversations using Salesforce data to support personalized communications.
Organisations can send timely messages and automate interactions using a combination of live agents and agentic AI, with the aim of supporting more consistent, multi-channel engagement.
“The true value of programmable communications is realized when they’re embedded into the platforms businesses use every day,” said Pamela Clark-Dickson, principal analyst, business messaging, Mobile Ecosystem Forum.
“By leveraging APIs to embed AI-powered omnichannel conversations into Agentforce Marketing, Vonage enables enterprises to engage customers with rich, two-way messaging, fully integrated into their current workflows.
The result is faster execution, deeper personalization, and more meaningful customer engagement.”
Vonage’s communications APIs also support the automation of routine tasks and the analysis of customer data in real time, helping ensure consistent messaging across channels while meeting regulatory requirements.
The company noted growing adoption of messaging channels such as RCS and WhatsApp. RCS traffic is projected to exceed 200 billion messages globally by 2029, while WhatsApp is now used by 57 percent of consumers worldwide to communicate with businesses, including 59 percent in EMEA.
“In today’s market, it’s not enough to just send messages; businesses must create meaningful connections across every customer touchpoint,” said Christophe Van de Weyer, President and Head of Business Unit API for Vonage.
“Vonage’s portfolio of communications solutions is built to meet the high-volume demands of the largest brands in the world, delivering unmatched performance and reliability.
With the integration of rich, two-way messaging channels like RCS, WhatsApp, and SMS into Agentforce Marketing, Vonage is bringing these messaging capabilities to enterprises around the world.
The integration of our APIs with Salesforce Marketing Cloud means marketers can now create personalized, branded conversations that strengthen loyalty, drive enhanced engagement and deliver exceptional customer experiences at scale.”
The launch is part of the Vonage AI Hub, which provides AI-enabled, low-code and no-code components for customer communications. It also extends Vonage Conversations for Salesforce to support cross-cloud engagement across marketing, sales, and service.
For more information about Vonage - visit the Vonage Website
About Vonage
Vonage is redefining business communications, helping enterprises use fully-integrated unified communications, contact centre and programmable communications solutions via APIs. Find out more about Vonage
Author: Hannah Swankie
Reviewed by: Megan Jones
Published On: 15th Jan 2026
Read more about - Latest News, Vonage
