- What the CX Chain Is
- The Five Key Areas of the CX Chain
If you want to find out what else was discussed in this webinar, you should watch the replay How to Transform CX next
What Is a CX Chain?For me, the chain is a model that is a structured, coordinated, and organized way to continually listen, learn and change.
The Five Key Areas of the CX ChainThere’s five key areas of it. The first is the data. All of the different types of data that you have in your organization. Data can sometimes be quite siloed, so it’s really important to identify the different data sets you have in your organization. Then it’s important to turn that data into some kind of insight. There’s no point sending that out to the organization in a raw format.
- So how do you tell a story?
- How do you build the picture?