Digital marketing campaign announced

Plantronics has announced its TOGETHER campaign, which brings work, life and play together in support of the connected, mobile worker.

According to research commissioned by IDC, 34% of the world’s working population will be mobile by 2015, an estimate of 245 million workers in EMEA.

The campaign hopes to highlight their products for every aspect of a typical day, in which workers dip in and out of conversation, media, meetings and music across multiple devices in hugely demanding environments.

The campaign drives awareness and consideration around the audio communications/headset category, with a focus on three core mobile products: the Voyager Legend headset, Calisto 620 speakerphone and BackBeat GO 2 wireless earbuds.

An interactive landing page will anchor the campaign, supported by banner advertisements and partner engagements. A range of digital content relevant to the mobile worker will be showcased through viral videos, apps, an e-book and a ‘Lifestyle Explorer’.

Additional public awareness will be driven by social media activity on Facebook and Twitter. A Facebook competition designed by Volume Ltd., with weekly prizes to be won, has already been launched and challenges fans to decipher a suite of sounds heard throughout their day for a chance to win one of the core mobile products Plantronics has on offer, as well as a tablet device.

Plantronics worked with design agency OIC and media agency agenda21 to produce the new digital marketing campaign, which is running until January 2014. This pan-European campaign, focusing on digital media promotional activity, demonstrates the company’s dedication to the always connected, mobile worker.