Articles - Customer Feedback

Customer feedback provides the insight needed to understand what is working well and where service can improve. This collection of expert articles, tools, and real examples explores how to gather, analyse, and act on customer feedback to enhance satisfaction and loyalty. Learn how to design effective surveys, use feedback to coach advisors, and close the loop by showing customers that their opinions matter. The resources also highlight how feedback data connects to performance metrics and continuous improvement across the operation.

How to Succeed as a CX Leader in 2026
How to Succeed as a CX Leader in 2026
Smarter Ways to Turn Customer Feedback Into Action
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How to Turn CX Promises Into Accountable Actions
Voice of Customer VoC illustration with customer feedback collection, surveys and analysis. VoC insights, customer experience and data visualization themes
What’s Next for Voice of the Customer (VoC)?
How to Take Charge of your IVR Surveys
18 Things You Can Learn from the PhotoBox Contact Centre
An Introduction to… Voice of the Customer Technology
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5 Places to Source Great Customer Feedback
Survey chapter - technology, metrics, channels and more 2023
Latest Trends in Technology, Metrics, and Channel Choice
Post-Call IVR Surveys: When and How to Get the Best Out of Them
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How to Provide Closed-Loop Feedback With Employees and Customers
How to Calculate… Net Promoter Score
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The Best Ways to Carry out a Customer Satisfaction Survey
Top Tips for Improving NetPromoter Scores (NPS)
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How to Calculate Customer Effort
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How to Create the Best Customer Service Survey – With Examples
Customer feedback concept
11 Best Practices for a Voice of the Customer Survey
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Shock: Contact Centres Are Ditching Surveys at an INCREDIBLE Rate
Video Image: How to Use the Sandwich Technique for Customer Service
How to Use the Sandwich Technique for Customer Service
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A Quick Guide to Building a Customer Escalation Team
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10 Strategies for Improving Contact Centre Operations
Customer Feedback concept
Stop Spamming! 10 Better Ways to Collect Customer Feedback
Recording Customer Surveys
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What Is Closed-Loop Feedback?