Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Reading a Customer Service Letter
Dear Valued Customer – How NOT to Write a Customer Service Letter
Is There a Correlation Between Queue Time and Customer Satisfaction Levels?
Do You Know the Best Way to Measure Call Centre Quality?
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5 Steps to Creating a Customer Journey Map
How to Set up an Outsourced Contact Centre Business
Trends that are Growing Omni-Lingual Support in Contact Centres
How to Calculate FCR
How to Calculate First Contact Resolution (FCR) – With Formula
The Top Qualities for a Contact Centre Advisor
What’s Next With… Contact Centre Metrics?
Who is Using Crowdsourcing for Digital Customer Service Enquiries?
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Using Gamification to Increase Contact Centre Engagement
How Can These Four Technologies Reduce Costs in the Contact Centre?
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6 Ideas for Customer Journey Mapping
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Customer Service at the Expense of Customer Loyalty: A Leadership Primer
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Does Self-Service Really Reduce Call Volumes?
11 Tips to Create and Maintain Loyal Customers
How to Win More Client Projects for Your Outsourced Contact Centre or BPO
extra mile
Going the Extra Mile for Customer Service
Five Ways to Win With Email Customer Service
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How Leaders Can Harness Tacit Knowledge to Maximum Effect
There’s Nothing Funny About Customer Service – or Is There?
10 Contact Centre Technology Predictions for 2017
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How to Calculate Customer Effort
call centre abbreviations
Call Centre Abbreviations to Speed up Wrap Time