Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Evolving a Strategic Call Centre Quality Assurance Framework
Give Agents the Right Tools to Do Their Job
Seven Top Tips for Service Design
14 Top Tips for Digital Customer Service
Ten Tips to Provide a Greater Webchat Experience  
Are Behavioral Science, Customer Centricity and Customer Experience Compatible?
Is Customer Service the New Sales and Marketing?
How to Calculate… Net Promoter Score
23 Ways to Improve Long-Term Productivity in the Contact Centre
The Best KPIs to Use in Your Call Centre
What Quality Assurance Managers Wish Agents Knew About Monitoring
21 Practical Techniques to Boost Customer Satisfaction in Six Weeks
Person on computer with document icons and checkmarks and magnifying glass - quality calibration concept
How to Calibrate Quality Scores
21 Smart Ways to Improve Webchat
Reading a Customer Service Letter
Dear Valued Customer – How NOT to Write a Customer Service Letter
Is There a Correlation Between Queue Time and Customer Satisfaction Levels?
Do You Know the Best Way to Measure Call Centre Quality?
blank notebook
5 Steps to Creating a Customer Journey Map
How to Set up an Outsourced Contact Centre Business
Trends that are Growing Omni-Lingual Support in Contact Centres
How to Calculate FCR
How to Calculate First Contact Resolution (FCR) – With Formula
The Top Qualities for a Contact Centre Advisor
What’s Next With… Contact Centre Metrics?
Who is Using Crowdsourcing for Digital Customer Service Enquiries?