Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

8 Key Elements of a Customer Experience CX Lifecycle
The Key Elements of a CX Lifecycle and Ways to Improve It
Create Room to Breathe Instead of Making Knee-Jerk Reactions
Self-Service Design – How to Create the Best Possible Experience
Customer icons and arrows overlayed over a person - spotting points with customer concept
25 Ways to Proactively Spot Your Customers’ Pain Points
Ten examples of crowdsourcing
Top Customer Service Strategies – No 8. Use Tools with Caution
Dialler Strategy
The Quality Problem: Good Advisors Stay Good – Average Advisors Stay Average
Chat and Email Quick Wins
21 Quick Wins for Dealing With Chat and Email
How Can You Automate Your Contact Centre?
Call Centre Predictions for 2022 Fortune Cookies
Contact Centre Predictions for 2022
Hand and butterfly hand painting
The Key Steps to Customer Engagement Transformation
red old phone and empty speech bubble
Customer Service Greetings – The Good, the Mediocre and the Innovative
ecommerce customer experience image of woman purchasing online
10 Customer Experience ECommerce Case Studies
How to Be a Leader in the Contact Centre
Person on phone to customer service happy with service
21 Tips to Make Your Customers Feel Truly Valued
A photo of a chess strategy
The Top 10 Customer Service Strategies That Stand the Test of Time
What are the Best Opening Hours for a Call Centre?
A man holds a smiley face cut out
5 Great Methods to Improve Your Customer Satisfaction Score
gamification icon
Using Gamification to Increase Contact Centre Engagement
Smartphone with yellow light bulbs from above
23 New Ideas for Customer Service Over the Phone
A new way to avoid compliance fines
Customer service – the disconnect between spin and reality
First recognise the internal customer