Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

black white sheep
How to overcome the divide between temporary and permanent staff
Why reducing call duration may be missing the point!
Five pointers to improving customer experiences
The Best Ways to Improve First Contact Resolution
Using Personality Profiles to Personalise Customer Interactions
How to deal with poor service on other channels
What Should a Future Performance Management System Look Like?
Top Customer Service Strategies – No 10. Build a Reputation and Tell the World
How can contact centres become more proactive?
The seven deadly sins of measurement
5 ways to keep customer engagement up to date
Should answer machine detection (AMD) be turned on or off?
7 tips for employing agency workers
Top Customer Service Strategies – No 9. Measure Your Performance
Sunshine on a cloudy day. When is it best to use the cloud?
19 Predictions for the Future of the Contact Centre
Top Customer Service Strategies – No 8. Use Tools with Caution
man walking on tightrope
19 Tips for Reducing Customer Effort
Top Customer Service Strategies – No.7 Look at Processes from Varied Viewpoints
The best ways to collect customer feedback
Top Customer Service Strategies – No.6 Welcoming Complaints
Top Customer Service Strategies – No.5 Listen to Your Customers and Staff
Top Customer Service Strategies – No.4 Lead from the Top
Top Customer Service Strategies – No. 3 Recognise the Importance of Customer Loyalty