Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

This Shouldn’t Happen to a Customer…
coloured clock
29 Tips for Improving Average Handling Time (AHT)
The Power of Positive Language
What Is the Best Way to Measure First Contact Resolution?
21 Great Ways to Personalise Your Customer Interactions
NetPromoter vs Customer Effort – Which is Best?
What is the best metric for your contact centre?
35 Tips for Successful Performance Management
people with thumbs up
Do you really know your customers?
channel chat
How do I… Get the Best from a Multi-Channel Contact Centre?
chess piece strategy
35 More Tips to Improve your Contact Centre Strategy
Is Customer Effort the Best Metric?
40+ contact centre predictions for 2014
How to Get Better Quality Performance from Feedback, Training and Coaching
Is Reducing Average Handling Time (AHT) a Good Idea?
How do I… Get a single view of the customer?
Where have all the callers gone?
How Do You Make Your Call Centre PCI Compliant?
truth and lies
“Ask me no questions, I’ll tell you no lies!”
New solutions for cutting complaints
Customer service – is that all there is?
How to set up a call centre from scratch featured image
How to Setup a Call Centre from Scratch – The Checklist
pass baton
Should you outsource customer service?
A Simple Technique to Improve Your Contact Centre Strategy