Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Person looking confused holding abacus
How to Calculate Staffing in a Contact Centre
Call abandon concept with red phones hanging
How to Measure Call Abandon Rate
Yellow landline phone with speech bubbles - customer service closing statements
The Top 10 Call-Closing Statement Examples
Green envelope and dear valued customer letter
Stop Saying “Dear Valued Customer” – Say This Instead
A magnifying glass and wooden puzzle with question mark - probing questions to put together the puzzle concept
15 Examples of Probing Questions for Customer Service
A picture of reducing average handling time (AHT)
32 Tips for Reducing Average Handling Time (AHT)
Average Handling Time (AHT) formula
How to Calculate Average Handling Time (AHT)
Call centre worker looking at script and smiling
Positive Scripting For Customer Service – With Examples
Hands holding two speech bubbles
10 Feedback Examples to Improve Contact Centre Performance
A photo of smiling contact centre advisor making a point
Customer Service Skills: How to Improve Empathy, Active Listening and Knowledge
Customer Satisfaction Score CSAT
What is a Customer Satisfaction Score (and How to Calculate CSAT)
Customer Engagement puzzle piece
Fresh Ideas to Spark Customer Engagement
How to set up a call centre from scratch featured image
How to Setup a Call Centre from Scratch – The Checklist
Notepad and pencil with the words alternatives to sorry for the inconvenience
15 Great Alternatives to “Sorry for the Inconvenience”
20 Contact Centre Objectives
Using Personality Profiles to Personalise Customer Interactions
A teddy bear sits in a little wheelchair, with a leg in a bandage and plasters on its head
How To Deal With Vulnerable Customers
old telephone with question mark and the words 'call disposition codes'
A Guide to Call Disposition Codes
How to Assess Quality on Email and Live Chat in the Contact Centre
An animated hand presses a calculator resting on a notepad
How to Calculate Schedule Efficiency
Welcome Calls in Customer Service
Welcome Calls: A Simple Way to Increase Customer Satisfaction
Happy woman reading a letter on a table at home
How to Write a Great Customer Service Letter – With Examples
How to Create a Customer Balanced Scorecard – with Template and Examples
How to Calculate FCR
How to Calculate First Contact Resolution (FCR) – With Formula