Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Lie vs. truth in white and black letter bead blocks
What Should You Do When You Think a Customer Is Lying?
Collation of images from the site visit to Transport for Greater Manchester
15 CX Best Practices From Transport for Greater Manchester
Successful pathway concept with blocks with arrows splitting to tick and cross
How to Design Escalation Pathways That Really Work
Illustration of a robot hovering over a mobile phone with chat and digital icons
Are You Ready for AI Customers?
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Do Your Agents Really Know What “Good” Looks Like?
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Why It’s Now Even Harder to Achieve B-Corp Certification
Hand holding phone with chat bubbles
How to Improve FCR on Email and Live Chat
Two people with laptops as heads with AI on the screens - AI in customer service concept
Why the Basics Still Matter in an AI World
Person with laptop and phone with digital checkmarks - quality concept
How to Manage QA Across Different Channels
Video Image: Understanding the Virtual Agent Escalation Pyramid
Understanding the Virtual Agent Escalation Pyramid
Top view of three piggy banks on question marks
Do You Know the Hidden Cost of AHT?
Image from The Customer Experience Live Show Asia 2026 in Singapore
The State of CX in Asia 2026
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How Do Customers Really Feel About Using AI?
Customer experience concept with a clock and sticky notes with smiley faces
Free People Up for the Highest-Value Parts of CX
Video Image: 3 Tips to Reduce Escalations From Virtual Agents
3 Tips to Reduce Escalations From Virtual Agents
Why Orchestration Is The Next Big CX Advantage: NiCE World London Recap
Why Orchestration Is the Next Big CX Advantage: NiCE World London Recap
Video Image: 3 Ways AI Is Transforming Customer Preferences and Personalization
3 Ways AI Is Transforming Customer Preferences and Personalization
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23 Questions to Ask When Choosing Your Next CCaaS
Video Image: How to Tailor Interactions to Individual Customer Preferences
How to Tailor Interactions to Individual Customer Preferences
Happy woman using mobile phone to use self service on orange background with icons around it
What Underpins Truly Great Self-Service?
Video Image: Why Contact Centre Data Still Lives in Silos
Why Contact Centre Data Still Lives in Silos
A gavel and stopwatch - up to speed with legal concept
Are You Up to Speed With Consumer Duty?
Call centre worker talking on phone
Try These Simple Changes to Help Customers Who Stammer
Video Image: How to Capture Customer Preferences From Conversations
How to Capture Customer Preferences From Conversations