Centrical has secured $39 million in Series D funding to support international growth and further development of AI-powered tools for managing frontline workforce performance.
Erel Margalit, Founder and Chairman of JVP and Chairman of Centrical, said: “Centrical is defining the Performance Intelligence category at a pivotal moment, as enterprises rethink how they drive execution across a human and AI workforce.
We invested early in the conviction that performance at any workplace would become a continuous, system-level capability, driven by real-time data, AI-powered guidance, and embedded development.
Centrical is pioneering this model and is positioned to lead as the industry transforms how it serves customers worldwide.”
The investment will be used to expand the company’s platform, which combines performance management, coaching, training, and analytics to help organisations improve productivity across customer service, operations, and sales teams.
Watch the video below to hear what was discussed when Call Centre Helper’s Xander Freeman spoke to Gal Rimon, CEO at Centrical, about this announcement and the future of CX:
Centrical is also developing capabilities designed to support both human employees and AI-driven workflows as organisations increasingly adopt automation.
Recent platform enhancements include AI-assisted coaching, role-play simulations for employee training, personalised performance guidance, and tools that identify opportunities for improvement and recommend actions.
The company is also working on industry-specific solutions aimed at helping organisations deploy performance management programmes more efficiently.
Yariv Robinson, Managing Partner at Kingfisher Investment, said: “Centrical has built a rare and valuable combination of enterprise credibility, measurable ROI, and operational discipline.
The company is growing within some of the largest and most complex organizations in the world, expanding across business units and geographies while achieving operational profitability.
That demonstrates not just innovation, but a durable and scalable business model. We see significant global expansion potential ahead.”
Alongside the funding announcement, Centrical highlighted its focus on supporting frontline employees and managers as AI becomes a larger part of workplace operations.
Author: Robyn Coppell
Reviewed by: Jo Robinson
Published On: 2nd Jun 2026
Read more about - Latest News, Centrical
