Report: The State of Conversational Agents in Retail and E-Commerce

For decades, we have seen retail and e-commerce companies struggle with a fundamental tension: customers increasingly expect instant, personalized service, yet delivering it at scale has been both operationally complex and economically challenging.

In this report, ElevenLabs will explore how with recent advances in AI voice technology leading retailers and e-commerce platforms are deploying intelligent, human-like conversational agents that transform customer interactions from cost centers into sources of growth. These agents don just answer questions - they improve conversion, create memorable experiences that drive loyalty and lifetime value, and reduce operational expenses.