50 Great Complimentary Words to Use in Customer Service

A compliment example


We present a number of complimentary words and discuss how best to use them in customer service.

50 Common Complimentary Words

Complimentary words are those that we use in a conversation to make the person we are talking to feel good about themselves.

They are generally words to describe an aspect of somebody’s personality/life or to describe something that belongs to the person receiving the compliment.

With this definition in mind, let’s take a look at 50 great examples of complimentary words:

A chart showing a list of complimentary words for customer service

These words can be particularly powerful in customer service and sales when looking to positively influence the emotions of a customer.

Using the Top Ten Complimentary Words for Customer Service

To show you how complimentary words can improve your customer service, we have taken ten of our favourites from the list above and built them into complimentary phrases.

In the text beneath each of our ten complimentary phrases, we explain why the statement can be so powerful in improving customer conversations

1. “Thanks for being so honest with me about how this is impacting you.”

After an angry customer has vented at you, it can be difficult to know what to say next. The wrong thing can set the customer off again and damage their impression of you.

A compliment can work well in these situations, if used carefully. Thanking them for their honesty can help to show the customer that you are on their side, before you move forward with answering their query.

2. “I can see that you’ve been a loyal customer, that’s really great…”

When checking a customer’s information, you may have noticed that they’ve been loyal to your business for a number of years. This provides you with the ideal opportunity to give a compliment.

By using this compliment, you can show that loyalty is valued by your company in a sincere way that makes sure the customer feels appreciated.

In this example, we also use the word “great” to further emphasize the compliment.

3.”It’s nice to speak to a customer who has been so proactive.”

During a conversation where the customer has clearly done their preparation and made sure they have gathered everything they need before the interaction, thank them for that.

Give them a compliment by telling them that it’s nice to speak to someone who has been so proactive. The word “nice” is not only complimentary but also a great positive word.

4. “I think that was a very wise decision to make.”

If a customer sounds unsure of a decision or a choice that they have made, support them…

If a customer sounds unsure of a decision or a choice that they have made, support them by showing that you understand their thought process.

“Wise” is a great complimentary word to use in these scenarios, as it removes any sense of judgement from your response and reasserts to the customer that their decision-making has been logical.

5. “Ah yes, that’s a funny observation.”

If the customer makes a joke, simply passing over it can make things awkward. So giving a measured chuckle can be important to help move the conversation along.

When the joke does give you a genuine laugh, that’s great for rapport, which you can bolster by acknowledging the customer’s humour and complimenting them for it.

6. “It’s good that you’ve shared that with me.”

When a customer opens up to you, validate that and show that you care. Using “good” as a complimentary word in such a scenario can be a helpful technique.

It is not easy for most people open up, especially to a stranger, but if the customer is in a difficult situation, a compliment like this is the ideal way to show them that you are on their side.

7. “Wow, you live in [INSERT PLACE]. That’s a lovely place. I’ve got family who live there.”

If the customer shares their address, which you know to be a nice area, this compliment is a great way boost the customer’s ego and give the conversation a friendly feel.

Also, this phrase enables the advisor to demonstrate commonality, which is a great tool in building rapport with customers.

8. “I can tell that you’ve done some excellent research.”

From time to time you will come across a “know it all” customer who challenges you on the advice that you give. These conversations can become a little frosty.

If you instead praise their excellent research you can compliment their dedication to the matter, helping to warm up the conversation.

But if you instead praise their excellent research you can compliment their dedication to the matter, helping to warm up the conversation. You can then position yourself as someone with inside information to deal with the challenging customer.

9. “That’s an interesting idea, I can see why you did that.”

When a customer is explaining their problem, they can feel a little silly if they are describing a mistake that they made.

Remove this negative sentiment by telling them that you understand their thought process and found it to be an interesting or maybe even innovative idea.

10. “I think that you have made a wonderful choice.”

“Wonderful” can be a great complimentary word to use when referring to something that the customer has done or, in this case, a choice that they have made.

It helps to reassure the customer that you support their decision and reaffirms that they have control over the choices that they have made.

How Best to Use Complimentary Words

While we have given lots of examples of complimentary words and compliments, the key is to deliver them in the right way. They need to come across as authentic.

A compliment cannot feel like just another box-ticking exercise, which are what soft skills are often reduced down to as part of a contact centre quality programme.

The compliment needs to land in the right way so it feels natural. This doesn’t happen when you are trying too hard to compliment someone.

A heashot of Gavin Scott

Gavin Scott

So, according to Gavin Scott, a Customer Service Expert at Loaf Training, we must train advisors to be curious and demonstrate an interest and make sure the customer is willing and open to sharing information.

“You have always got to be looking for that opportunity to deliver the compliment with that simple one-liner that will not only act as a compliment but also show that you’re really listening to the information they’re sharing with you,” says Gavin.

From this quote we realize that active listening can be a key component in giving compliments, making the soft skill even more valuable within the contact centre environment.

Find out how to improve listening skills within your customer service team by reading our article: Top Tips to Improve Listening Skills on the Telephone

Listen Out for Those Bits of Gold Dust

There are always opportunities, in every conversation, where the customer gives you the chance to build rapport. Let’s call these bits of “gold dust”.

In our customer conversations, we should be listening out for these moments and taking the opportunities when that gold dust presents itself.

Image of golden fairy in complimentary words for customer service article

There are always opportunities… where the customer gives you the chance to build rapport. Let’s call these bits of “gold dust”.

Then, it is key to make your compliments sound sincere and introduce them to the conversation in a fluid way.

As Gavin says: “Frame them in a way that will make the person you are talking to feel good. Remember, it is all about creating a positive experience for the customer.”

These simplest little things will make the customer feel good and help you to create an emotional connection with them.

For more advice on making customers feel good, read our article: What Does Good Customer Service Look Like?

20 More Examples of Using Complimentary Words

Let’s take a look at even more examples of how we can use complimentary words in the contact centre.

The ten examples below are great for complimenting an aspect of the customer’s personality:

  1. “I appreciate you being so enthusiastic about following this up.”
  2. “I think you’re just being humble.”
  3. “I’m always happy to have a conversation with such a friendly person.”
  4. “It is great that you have been so thorough in your research.”
  5. “It is very responsible of you to have made that decision.”
  6. “Thank you for being so observant and spotting our mistake.”
  7. “Thank you for being so patient with me on this.”
  8. “You are very generous to say that.”
  9. “You have been very cooperative, which makes my job a lot easier.”
  10. “Your feedback has been very helpful; I will share it with X department.”

The ten examples below are great for complimenting something that is closely linked to the customer:

  1. “I bet that your dog is delightful.”
  2. “I think that you have a fabulous home.”
  3. “I’m sure that you have lovely children.”
  4. “It’s excellent that you are helping to make a difference.”
  5. “It’s impressive that you do that for a living.”
  6. “That’s a fantastic accomplishment, you should be proud of yourself.”
  7. “That’s a really nice name, where does that originate from?”
  8. “You are a wonderful example to others.”
  9. “You have an awesome sense of humour.”
  10. “You have done a splendid job in figuring this out.”

In Summary

To close off this article, let’s take another quick look at our list of 50 complimentary words:

  1. Considerate
  2. Cooperative
  3. Determined
  4. Enthusiastic
  5. Friendly
  6. Funny
  7. Generous
  8. Helpful
  9. Honest
  10. Humble
  11. Insightful
  12. Intelligent
  13. Loyal
  14. Observant
  15. Organized
  16. Patient
  17. Positive
  18. Proactive
  19. Responsible
  20. Sincere
  21. Thorough
  22. Thoughtful
  23. Understanding
  24. Welcome
  25. Wise
  26. Amazing
  27. Awesome
  28. Brilliant
  29. Delightful
  30. Excellent
  31. Fabulous
  32. Fantastic
  33. Fine
  34. First-Class
  35. Good Choice
  36. Gorgeous
  37. Great
  38. Interesting
  39. Impressive
  40. Lovely
  41. Marvellous
  42. Nice
  43. Outstanding
  44. Superb
  45. Smashing
  46. Splendid
  47. Stunning
  48. Terrific
  49. Tremendous
  50. Wonderful

We hope that some of these words inspire you to give more compliments to customers in your customer service conversations.

Good luck!

For more language advice to apply to your customer service interactions, read our articles:

Published On: 2nd Sep 2020 - Last modified: 23rd Dec 2021
Read more about - Skills, , , ,

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