According to our poll, most contact centre professionals believe that the social media channel requires the least customer effort, whilst the voice channel needs the most.
Poll – Which Channels Have the Highest Customer Effort? – answers
Voice – 60%
Self-service – 36%
Email – 28%
Web chat – 12%
Social Media – 10%
Source: Call Centre Helper webinar: Innovation that Makes Customers’ Lives Easier Sample size – 110
Author: Jo Robinson
Published On: 22nd Apr 2015 - Last modified: 23rd Sep 2019
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