Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Customer Satisfaction Score CSAT
What is a Customer Satisfaction Score (and How to Calculate CSAT)
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6 Customer Engagement Strategies That Are Backed Up by Behavioural Science
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14 Best Practices for Maximizing Your Service Level
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The Top 10 Trends in Digital Customer Engagement
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What Is Customer Journey Analytics and How Can It Benefit Your Organization?
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How to Achieve Customer Loyalty in a Digital World
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Customer Service Begins With Employees
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How to Provide Great Social Customer Service
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What Is Exceptional Customer Service?
4 Key Objectives to Improve Productivity and Customer Experience
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Shock: Contact Centres Are Ditching Surveys at an INCREDIBLE Rate
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Customer Service Feedback: How to Perfect Your Strategy
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The Top 10 Customer Service Strategies That Stand the Test of Time
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Improve Customer Experience: 5 Strategies That You NEED to Try
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11 Tips and Tools to Improve Call Centre Quality Assurance (QA)
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Customer Trends Shaping the Contact Centre of the Future
Apologising for the inconvenience, I'm Sorry
“Sorry for the Inconvenience” – How to Offer a Genuine Apology
30 Customer Experience Trends to Watch Out For
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19 Reasons Why Collecting Customer Feedback Is Important for Your Organization
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Customer Service Skills: How to Improve Empathy, Active Listening and Knowledge
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What Is Proactive Customer Service? With Examples
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What Is Stopping You From Creating Great Customer Relationships?
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One in Every Five Contact Centres Make This Surprising Self-Service Mistake
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18 Tried and Tested Ways to Improve the Customer Experience