Articles - Service Strategy

A clear service strategy gives your contact centre direction, purpose, and consistency. This collection pulls together strategic insights, case studies, and leadership guidance on building and refining customer service strategies that deliver measurable results. Learn how to define your vision, set the right objectives, and connect your people and technology to achieve them. The content here explores planning frameworks, success metrics, and real-world stories from organisations that have redefined their service approach, helping you craft a strategy that’s both practical and future-ready.

Customer experience concept. Five stars and color figures.
The Five C’s of Customer Service
Train Team Leaders Well
Phone and measuring tape fcr concept
18 Tips for Boosting Contact Centre Performance With an FCR-First Strategy
What should you put in a customer vision statement
What Should You Put in a Customer Service Vision Statement?
Survey rating icons next to person on tablet
How to Create the Best Customer Service Survey – With Examples
Conceptual 6 layers hierarchy of customer needs pyramid
The Customer Hierarchy of Needs
People on phones in a queue
IVR Messaging: 11 Examples of On-Hold Messages
Compass of principles
The 26 Principles of Good Customer Service
Improve Your Voice of Customer Programme
20 Smart Ideas to Improve Your Voice of the Customer Programme
New Year Kitten Featured Image
20 Great Contact Centre Tips to Start the New Year
Pressure of Demanding Customers
How to Deal With Demanding Customers
Call Centre Predictions for 2022 Fortune Cookies
Contact Centre Predictions for 2022
How Can You Automate Your Contact Centre?
Multicolored sheets with figures and magnifying glass
Customer Segmentation: How to Segment Your Customer Base
Chat and Email Quick Wins
21 Quick Wins for Dealing With Chat and Email
woman embracing sweetly her dog while looking the view
An Action Plan for Customer Empathy
Magic Ball Fortune Teller With Speech Bubble Inside on Violet Cloth
The Future of Customer Communication
Magnifying Glass with Speech Bubble Icon
What Are the Best Call Evaluation Criteria?
Traveler with backpack checks map to find directions in wilderness area
Customer Journey Map Examples With Expert Analysis
A picture of multicoloured people in a circle with arrows leading to groups of the same colours
The Ultimate Key to Crowdsourcing in Customer Service
How to Create a Customer Balanced Scorecard – with Template and Examples
old telephone with question mark and the words 'call disposition codes'
A Guide to Call Disposition Codes
Smartphone with yellow light bulbs from above
23 New Ideas for Customer Service Over the Phone
A picture of a road heading into a city with a white arrow on the tarmac
Going From Induction to Onboarding